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Wednesday, January 16, 2008

Season pass holders revel in Sunlight snow over weekend



SUNLIGHT — Skiers and snowboarders filled every seat of the battered orange

Land Cruiser and the passenger trailer it tows, that take skiers and

snowboarders from the lower parking lot to the slopes Saturday at Sunlight

Mountain Resort. A skier occupied the passenger seat next to the operator as

well.

All three parking lots at Sunlight were filled by midday.

“We had a strong weekend,” said resort general manager Tom Jankovsky. “It

was about average compared to (the same time) a year ago, but we were really

strong on season pass holders on Saturday.”

According to Jankovsky, more than 900 season pass holders rode the lifts on

Saturday, and that’s the highest recorded number of season pass holders on

the mountain on a single day.

“It was a huge weekend for us,” said marketing manager Dylan Lewis. “It was

the busiest weekend of the year for us so far.”

For Saturday the resort tracked around 1,400 skiers and snowboarders. Sunday

had about 1,500 on the mountain. The number of skiers caused some small lift

lines, but not enough to keep people waiting for long.

The resort tracks the different types of tickets, such as daily, group and

season passes. The surge in season pass holders last weekend made up for a

slow week of individual daily ticket sales.

“We weren’t as strong with the other ticket sales, we were just really

strong on the season pass holders,” Jankovsky said.

Jankovsky said the great skiing weather was to thank for the heavy ski

traffic on the mountain this past weekend.

“We just had great snow all week and people are excited about skiing,” he

said. “The quality of the snow is great, the mountain is in great shape, and

that’s been great for us.”

Jankovsky said the primary driver of ticket sales in January and February is

usually the Ski, Stay, Swim program marketed by the Glenwood Springs Chamber

Resort Association, in conjunction with the Hot Springs Lodge & Pool and

other area lodges. But there’s been a shift this year with a larger showing

from local enthusiasts who purchase season passes.

“The biggest change we’ve seen in demographics is being strong with local

skiers from western Garfield County, places like Parachute and Rifle,”

Jankovsky said.

If the season persists the way the beginning has been, the rest of the

season looks bright for Sunlight.

Contact John Gardner: 384-9114

jgardner@postindependent.com


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