News
ENLARGE
Good morning and welcome to Summit Up, the world's only daily column that's thinking of selling the naming rights to itself. What would you think of “Summit Up, by Oil of Olay?” Or maybe “Invesco's Summit Up?” Lame, yes we know, which is why we were grimacing this week at the news that Fiddler's Green Amphitheatre down Denver way (which was, for a time, Coors Amphitheatre and then went back to Fiddler's Green) has been renamed ...
(mighty clearing of the throat)
(drum roll)
Comfort Dental Amphitheatre! We are not fabricating this information, it's true! So in the future, you can say stuff like “Weezer totally rocked last night at Comfort Dental!” Or, “I got my ya-ya's out to Lady Gaga at Comfort Dental Amphitheatre.”
Nothing against Comfort Dental, but what the heck? It's embarrassing that we have to call it that now. At least until a new corporate sponsor takes over, this concert venue's name will now always be accompanied by a huge rolling of the eyes. Who would think this is a good idea? Oh, wait, this may explain it all:
“When people enjoy the music at Comfort Dental Amphitheatre, that positive feeling carries over to our brand and their next dental visit,” Comfort Dental vice president Neil Norton said in a statement.
Yeah, as in “That was a great Muse show; I think I'll go get a root canal tomorrow.” Or, “Man, I can't believe a beer is 10 bucks at that place. You'd spend as much to get drunk as it costs to get your teeth cleaned, and hey, that reminds me ...”
We think we'll just continue to call it Fiddler's Green — just like we still call it “Mile High Stadium.” You can paste your silly corporate name on the venue, but you can't make real people use it! Sheesh. It's enough to make us not want to even go to a concert there again.
***
This just in: It still didn't snow. Much.
***
We have nothing in our Summit Up folder, folks. Send us some news, some Scum Alerts, some birthdays, anything! We're always happy to hear from you at summitup@summitdaily.com. We like haiku, Swedish bon mots, viola jokes, whale-watching anecdotes, stories about Houston handbags and anything having to do with lemurs, pygmy marmosets or sugar gliders. Fire up the gmail!
We out.
(mighty clearing of the throat)
(drum roll)
Comfort Dental Amphitheatre! We are not fabricating this information, it's true! So in the future, you can say stuff like “Weezer totally rocked last night at Comfort Dental!” Or, “I got my ya-ya's out to Lady Gaga at Comfort Dental Amphitheatre.”
Nothing against Comfort Dental, but what the heck? It's embarrassing that we have to call it that now. At least until a new corporate sponsor takes over, this concert venue's name will now always be accompanied by a huge rolling of the eyes. Who would think this is a good idea? Oh, wait, this may explain it all:
“When people enjoy the music at Comfort Dental Amphitheatre, that positive feeling carries over to our brand and their next dental visit,” Comfort Dental vice president Neil Norton said in a statement.
Yeah, as in “That was a great Muse show; I think I'll go get a root canal tomorrow.” Or, “Man, I can't believe a beer is 10 bucks at that place. You'd spend as much to get drunk as it costs to get your teeth cleaned, and hey, that reminds me ...”
We think we'll just continue to call it Fiddler's Green — just like we still call it “Mile High Stadium.” You can paste your silly corporate name on the venue, but you can't make real people use it! Sheesh. It's enough to make us not want to even go to a concert there again.
***
This just in: It still didn't snow. Much.
***
We have nothing in our Summit Up folder, folks. Send us some news, some Scum Alerts, some birthdays, anything! We're always happy to hear from you at summitup@summitdaily.com. We like haiku, Swedish bon mots, viola jokes, whale-watching anecdotes, stories about Houston handbags and anything having to do with lemurs, pygmy marmosets or sugar gliders. Fire up the gmail!
We out.
