FRISCO — In an ongoing effort to help Summit County businesses thrive, Summit Independent Business Alliance (SIBA) is announcing its next Business Builder's Toolbox seminar, “Know Your Customers: Who to Hire, Who to Fire.” Bob Gordman, author and president of The Gordman Group, a Breckenridge-based, national business consultancy, will give the presentation, which is also co-sponsored by Imagine That Creative and Krystal 93. This free event is open to all company owners and employees based in Summit County and will take place at the Silverthorne Pavilion, Tuesday, April 6 at 7 p.m., and Wednesday, April 7 at noon.

“SIBA surveyed its members, as well as attendees at the last Business Builder's Toolbox, on educational topics of interest, and customer service was top-of-the-list,” says John O'Connor, SIBA's vice-president, Krystal 93's General Manager, and one of the key event coordinators. “Understanding your customers and their needs is the first step is providing exceptional service. A lot of businesses stand to gain from Bob Gordman's impressive insights. He's highly respected, experienced and gifted when it comes to business management and understanding how and why customers buy from you.”

For more information about SIBA, visit www.summitindependentbusiness.com.