ERIN PHEILspecial to the daily

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August 1, 2010
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timeforcake: Yellow Pages United scam, Twitter for biz & five links

Remember United Yellow Pages and those fake Yellow Pages United invoices they sent out to millions of business owners? Remember how, though those invoices were designed to look authentic, they contained a line of print reading "This is not an invoice"? Or perhaps you, like me, even received some of these fake invoices and remember them clearly.Apparently the company made over $425 million from 2004-2008 from these fake invoices and was charged with fraud in July, despite the arguments of their defense lawyers that the wording contained in those documents denied any connection to telephone companies.What United Yellow Pages did was admittedly quite low, but the question remains: is it truly fraud if the company included "This is not an invoice" in not-so-fine-print on their not-so-real invoices? Is it OK for businesses to make money from their efforts of blatantly tricking consumers? Or do people have the responsibility in being thorough when it comes to reading fine print?View the story covering the fraud charges here: http://tinyurl.com/2fwqxjk or view a more detailed story including the defense attorney's explanation of why mail fraud was not committed here: http://tinyurl.com/36kj3w9. For the stories of business owners who lost their money to Yellow Pages United, simply Google something along the lines of "Yellow Pages United" scam (note the quotation marks around Yellow Pages United).

Yes, you've heard that Twitter can be a valuable business tool. Yet to you, Twitter still seems like a place on the Web where people discuss mundane topics and share what they ate for lunch. That's fine. But take a second and check this link out, won't you? http://tinyurl.com/yddtrw2. This link will take you to a blog post that reviews five real-life case studies of how businesses have strategically and successfully used Twitter to their advantage. And if you like what you read here, look closely at the bottom of the article (right above the comments) and you'll see a link to five additional real-life business case studies.

1. http://tinyurl.com/3x7rax9 - A school in the U.K. is planning to begin fingerprinting children as young as 4. Why? Their new system of checking out library books, that's why. Oh, the magic of technology.2. http://tinyurl.com/2cmmteb - I'm totally loving this Best Illusion of the Year. Very cool.3. http://tinyurl.com/2y2xbs - Something else I'm currently loving: The Primitive Book Project. I mean, who knew that arranging books on your bookshelves could be so entertaining and, oftentimes, hilarious?? 4. http://tinyurl.com/24g23lw - Let's talk about someone looking for a job. Let's talk about someone being truly creative. Let's talk about someone using Google in a very clever manner. Let's stop talking and just watch a man's 1-minute video story called The Google Job Experiment. 5. http://tinyurl.com/279n4a9 - U.S. newspaper companies continue to drive increasing numbers of people to their websites. A new record was set in the first quarter of 2010, beating the previous record set in the fourth quarter of 2009. No big surprises here.erin pheil is the owner of timeforcake (www.timeforcake.com), a web design/development studio in Frisco. She can be reached via e-mail at erin@timeforcake.com.


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The Summit Daily Updated Aug 1, 2010 07:01PM Published Aug 1, 2010 06:59PM Copyright 2010 The Summit Daily. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.