News
BRECKENRIDGE — Town officials are looking for local volunteers for a committee of marketing experts to advise town council on promotional strategy.
“This is rolling up sleeves and getting into the marketing plan — into the spend,” town Councilman Mike Dudick said Tuesday.
The marketing committee is to help guide the council on advertising, events and promotion of the town as a year-round resort with the intent of preserving the community's economic vitality.
Applicants for the seven-member committee must be electors or hold business licenses in town, and have previous marketing experience.
Three members must be owners, operators or employees of lodging businesses in town; one must own, operate or be employed by a local restaurant or retail business, and two members are to be selected at-large. The final member will be chosen from town council.
Town spokeswoman Kim DiLallo said the council member will help give committee members an idea of council's vision for marketing.
“Some of it is going to be a bit nebulous at this point, until the committee gets together,” she said.
Most of the town's marketing revenue goes to the Breckenridge Resort Chamber, and the committee would likely work closely with the chamber to track the money.
“My sense is everyone on the council is satisfied with the BRC,” Dudick said. “We want a mechanism so if we weren't satisfied with the marketing agency, we've got an effective way to make changes.”
He said the committee might tackle such issues as how money will be distributed among marketing group sales, events and more. It could even lead to the birth of new events.
The members' terms are to last two years, although four members of the first committee will serve only a one-year term. Meeting dates and times are to be set at the first meeting.
People interested in serving may submit a letter of interest describing marketing experience, involvement the local community and boards served on. The letters may be sent to Kim DiLallo, Town of Breckenridge at kimd@breckgov.com or P.O. Box 168/150 Ski Hill Road Breckenridge, CO 80424.
The council aims to bring more finances to marketing through a ballot issue residents will vote on in November. The committee is to be formed regardless of the outcome.
For more information on the ballot issue, visit http://bit.ly/bMW6Jg
SDN reporter Robert Allen can be contacted at (970) 668-4628 or rallen@summitdaily.com.
“This is rolling up sleeves and getting into the marketing plan — into the spend,” town Councilman Mike Dudick said Tuesday.
The marketing committee is to help guide the council on advertising, events and promotion of the town as a year-round resort with the intent of preserving the community's economic vitality.
Applicants for the seven-member committee must be electors or hold business licenses in town, and have previous marketing experience.
Three members must be owners, operators or employees of lodging businesses in town; one must own, operate or be employed by a local restaurant or retail business, and two members are to be selected at-large. The final member will be chosen from town council.
Town spokeswoman Kim DiLallo said the council member will help give committee members an idea of council's vision for marketing.
“Some of it is going to be a bit nebulous at this point, until the committee gets together,” she said.
Most of the town's marketing revenue goes to the Breckenridge Resort Chamber, and the committee would likely work closely with the chamber to track the money.
“My sense is everyone on the council is satisfied with the BRC,” Dudick said. “We want a mechanism so if we weren't satisfied with the marketing agency, we've got an effective way to make changes.”
He said the committee might tackle such issues as how money will be distributed among marketing group sales, events and more. It could even lead to the birth of new events.
The members' terms are to last two years, although four members of the first committee will serve only a one-year term. Meeting dates and times are to be set at the first meeting.
People interested in serving may submit a letter of interest describing marketing experience, involvement the local community and boards served on. The letters may be sent to Kim DiLallo, Town of Breckenridge at kimd@breckgov.com or P.O. Box 168/150 Ski Hill Road Breckenridge, CO 80424.
The council aims to bring more finances to marketing through a ballot issue residents will vote on in November. The committee is to be formed regardless of the outcome.
For more information on the ballot issue, visit http://bit.ly/bMW6Jg
SDN reporter Robert Allen can be contacted at (970) 668-4628 or rallen@summitdaily.com.
