These sandwiches don’t come with pickles and cheese, but soon some businesses might be using them to entice patrons.
Breckenridge businesses located outside the town’s core will soon be allowed to use sandwich board signs.
Thos McDonald, owner of Alpine Sports, explained that he needed to use such signs to attract attention to his business, which is located away from Main Street in north Breckenridge.
“About 90 percent of all pedestrian traffic is on Main Street,” McDonald told the Breckenridge Town Council. “I’m not in the city core. We don’t have foot traffic. This is how we attract people.”
He added that businesses next to him — a gas station and a grocery store — have used all types of bright signage, but if he puts anything out he’s risking a citation from the town.
“At night I’m like a black hole, and you have stores next to me that are lit up like a spaceship,” he added. “I understand not allowing them on Main Street, but we’re located in a strip mall. The sign code really hampers us.”
The council listened. It called upon the Sustainable Breck Business Task Force to examine the issue and gather feedback.
“I think we need to even the playing field or else we’ll have sandwich board wars,” said Councilwoman Wendy Wolfe.
The task force found that outside the town core, people had little issue with allowing such boards in front of businesses.
“The area outside the core has little pedestrian traffic to interfere with such signage and typically has more private property available on which to display the sign,” said Julia Puester, a senior planner with town of Breckenridge.
“A lot of towns have a one-size-fits-all sign code,” said Councilwoman Elisabeth Lawrence. “But if we allowed sandwich board signs up and down Main Street it would distract from the character. We need to find a happy medium.”
And the council did just that Tuesday night when it approved the first reading of a bill changing the sign code.
The ordinance, after being approved on a second reading, will allow all businesses located outside the town core to use sandwich boards. However, some stipulations will remain.
The boards must be made of non-reflective metal, blackboard, whiteboard or wood and must be placed on private property; businesses can display only one sign at a time; and the signs can’t be larger than 2 feet wide by 3 feet high.
Sign restrictions remain in place in the town core. The altered section of the code applies only to sandwich boards.
“A lot of towns have a one-size-fits-all sign code. But if we allowed sandwich board signs up and down Main Street it would distract from the character. We need to find a happy medium.”
Councilwoman Elisabeth Lawrence