GoBreck announced last week a partnership with Salt Lake City-based VacationRoost to outsource vacation planning and reservation services for Breckenridge Central Reservations.
The new partnership provides guests with one-stop vacation planning services, according to a GoBreck news release, including the ability to book the widest selection of Breckenridge hotels, vacation rentals, condos and other lodging in the area, as well as ski lift tickets, equipment rentals, ground transfers, rental cars, optional activities and airfare.
“This partnership allows GoBreck to better focus on its core strength of promoting and marketing Breckenridge as a world-class destination resort,” said John McMahon, president and CEO of GoBreck, in the release. “Because of VacationRoost’s exceptional customer service, sales training, operations and technical expertise, it will be even easier for our guests to plan their dream vacations to Breckenridge.”
VacationRoost has a long history operating sales and reservation service programs in ski and mountain destinations, the release stated. The partnership utilizes VacationRoost’s partner services platform, which allows partners to capitalize on both world class online travel planning capabilities and VacationRoost’s industry leading call center services with local destination experts available seven days per week, all of which will be provided under the GoBreck.com brand.
“We are very excited about partnering with GoBreck to operate the Breckenridge Central Reservations for the town,” said Julian Castelli, CEO of VacationRoost, in the release. “Breckenridge Central Reservations has been one of the most successful central reservations groups in the ski industry, and has provided the Breckenridge lodging community with a valuable distribution channel for over 20 years.
“We are honored that GoBreck has chosen VacationRoost to continue this strong tradition of service, and we look forward to growing this channel for many years to come.”
The GoBreck board of directors reached a unanimous decision to outsource Breckenridge Central Reservations to Vacation Roost, as recommended by a special Central Reservations Ad Hoc Committee. The Breckenridge Marketing Advisory Committee also supported the action, the release stated.
“Ultimately, we feel that our organization will be able to reduce expenses while member properties will receive even more business through GoBreck as a result of this partnership,” said Andru Zeiset, chairman of GoBreck, in the release.
The partnership is expected to take effect mid-October and the transition is anticipated to be seamless for guests, the release stated. A town hall meeting is tentatively scheduled for the week of Sept. 9 for local business partners.
Breckenridge Central Reservations is owned and operated by GoBreck, the official destination marketing organization for the town of Breckenridge.