The Snow Sports Industry Association recognizes that a healthy environment is crucial its success. Each year, the association works to reduce the impact from the thousands of people who show up to its snow show and demo, said Debbie Desroches, the show’s director.
The SIA Snow Show will take place Jan. 30 through Feb. 2, 2014 at the Colorado Convention Center in Denver. The event is touted as the largest, most concentrated and authentic trade event in the snow sports industry. Summit County will be hosting the on-mountain demonstration portion of the snow show for the first time in 2014. This On-Snow Demo and Ski-ride follows the Denver event, bringing participants to Copper Mountain Resort to try out equipment they checked out at the show.
The trades show director said she’s looking forward to taking the demonstration to Copper from the previous location at Winter Park.
“Moving to a new place is always exciting and opens people’s eyes to the different mountains in Colorado,” Desroches said.
While the sheer magnitude of the event is good for local economies, it has the potential to create an undesirable amount of waste. The Sports Industry makes a point to offset the environmental impact of the annual Snow Show and demo events, Desroches said.
“We are definitely not perfect but we are making an effort,” she said. “The environment is so crucial — especially to our sport.”
The Snow Show is held at Denver’s Colorado Convention Center, which was named the world’s first environmentally sustainable meetings facility in December 2012. The convention center has solar panels offset 280 metric tons of carbon dioxide, as well as sustainability programs that divert 57 percent of waste from landfills.
Snow Show representatives said they work with exhibitors to reduce the amount of waste that’s produced at their events.
“We try to use materials that are recyclable, and if we can’t, we try to find ways to repurpose them,” Desroches said.
Snow Show staff print signs on recycled material and cover the exhibit hall with carpet made out of recycled materials. Last year, compost collection bins were installed at the front and back of the exhibit hall. Staff also increased the number of recycling cans around the perimeter of the exhibit hall and, with a Terramar Sports’ sponsorship, added about 100 recycling cans around the show floor.
Snow Show representatives said it makes sense to reduce waste and implement environmentally friendly practices.
“It’s the responsible thing to do for all organizations,” Desroches said.
“You might think that one soda bottle doesn’t make a difference but when you add it all up with the 20,000 people that are there — it does make a difference,” she said. “Every little bit helps.”