The most recent buzzword for Margaret Martinez is “space,” and lots of it.
On Saturday, Dec. 7, her store, Beehive of Breckenridge, celebrated a ribbon cutting at the its new location at 308 S. Main St.
After a year and a half in a two-story building in the same plaza, Martinez was able to move to a one-story space that is twice the size.
“Right now, I feel the space we’ve moved into will accommodate the retail store for quite some time to come,” she said. “I’m just going to expand the product line and work on marketing.”
Beehive is the home of Milagro of Breckenridge Soap, a local company that started in 2001 making soaps by hand with natural oils and fragrances. The soap company previously partnered with florist shop Bloom, until Martinez bought and renamed the business, and Bloom moved locations.
“The goal is really to keep up the retail establishment and follow the guest home,” Martinez said. “It’s a consumable product. I ship almost every day out of the store. I’m a regular standing in line at the post office.”
Along with soap, Beehive focuses on other handpicked bespoke — or “bee-spoke” — gifts, generally under $20. Martinez said while the move was relatively easy since her new location was right next door, it was still a lot of work to get all of the merchandise over and set up.
Martinez said being able to rearrange her wares also allowed her to create more room for customers with strollers or wheelchairs. She said she was really looking for a shop reflective of her growth.
“The store definitely has a face-lift,” she said. “We’re able to bring in new, and more, merchandise.”
At Beehive, Martinez is also working with graphic designers on her own paper line, as well as bath and body products. On Saturday, along with the ribbon cutting, Martinez also hosted a fundraiser by selling cupcakes to benefit Far View Horse Rescue, a nonprofit organization that specializes in rehabilitating abused horses.
“It’s a busy little area, we’re always abuzz with activity,” she said.
For Martinez, social media outreach and online sales are large parts of her success so far, since many guests follow up back at home to reorder products.
“I love being on Main Street, but extension outside is key,” she said. “I’m doing more than just blasting (followers) with promos, I’m sharing information and having a little fun.”
Working seven days a week with a small staff doesn’t leave Martinez time for much else, but she said it is exciting to be able to build up a business in Breckenridge.
“The town, the BRC, does a really great job of supporting small businesses on Main Street like my own,” she said. “Whether it’s cupcake-shaped bath bombs, or coming in just to get a card, people like coming in here for a great gift.”
Beehive of Breckenridge is open 11 a.m. to 6 p.m. Monday through Saturday and 11 a.m. to 5 p.m. Sunday. The store is located at 308 S. Main St.