In recognition of January being National Learn to Ski and Snowboard month, Copper Mountain Resort this week announced the launch of its Ski and Ride University.
The brand-new program provides newcomers to the sports of skiing and snowboarding an inexpensive and hassle-free way to learn how to slide on snow.
For $199, the Ski and Ride University package includes three ski or snowboard lessons, lift tickets, equipment rentals, parking close to the resort and lunch. Upon completion of the third lesson, Copper Mountain will toss in a free season pass, allowing guests to continue to progress for the rest of the 2014 season.
Closing day at Copper Mountain is April 20.
Austyn Williams, communication manager for Copper Mountain, said officials spent a lot of time exploring ways to expand the sports of skiing and snowboarding to a growing audience of never-evers — those who’ve never skied or boarded — taking into consideration that cost is a prohibitive factor for many people.
At $199, less than the price of two peak-season lift tickets, the program provides guests with a unique opportunity to get a lot of bang for their buck, Williams said, but Copper Mountain officials wanted to do more than simply introduce people to skiing and snowboarding. By offering three professional lessons in the package, Copper officials think they’ll be able to cultivate a fresh crop of die-hard snow riders.
“We’re targeting that never-ever audience because learning correctly plays a huge part in getting into the sport,” Williams said. “Taking a lesson and actually getting the correct guidance really is what generates a love for the skiing and riding.”
To participate in Ski and Ride U, guests must be at least 16 years of age and completely new to skiing or snowboarding. Participants must complete the third lesson on or before March 30 to be eligible for a complimentary season pass.
Ski and Ride U can be purchased in person at guest services or the Mountain Sport Sales Center located in the Copper One Building in Center Village. For more information on Ski and Ride U, visit www.CopperColorado.com/SRSU.
Terrain updates, snow reports, lodging deals and event details also are available online at www.CopperColorado.com or by following Copper Mountain on Facebook and Twitter.
“Taking a lesson and actually getting the correct guidance really is what generates a love for the skiing and riding.”