Club W launches inaugural "Unwined" event in Denver this weekend
Ryan Summerlin July 19, 2012
This month, the San Francisco-based online wine community Club W will launch a multi-city tour of events designed to bring their curated web experience to life. The premiere event, “Unwined, A Wine Party Without the Rules” launches in Denver at the Exdo Event Center Saturday from 7-10 p.m. and Sunday from 11am-2pm. Unwined is a wine tasting without any snobbery, pretense or jargon, allowing attendees to sample more than 100 wines at their own pace in a relaxed atmosphere surrounded by friends. Local DJs will provide a laid-back soundtrack and Denver’s top food trucks will provide the eats to power attendees through all the vino.
Club W, the Netflix of wine, takes the hassle, guesswork and pretentiousness out of enjoying a great bottle of wine at a reasonable price. The first online wine marketplace of its kind, users complete a Palate Profile tapping their preferences for everyday tastes like coffee and salt. From there the club’s curators – wine advisors to the world’s best restaurants including Thomas Keller’s Per Se and The French Laundry – use these insights to choose wines uniquely paired to each users tastes. These hand-chosen wines are then delivered monthly to members’ doorsteps.
“Our mission is to democratize wine, to make it more accessible,” says co-founder Xander Oxman. “With Unwined we are taking all the social elements of our Web site – curator Insight Videos, the ability to rank wine – and bringing them to life with a few added bonuses like amazing food, live music and interactive games.”
Tickets to the event include a bottomless wine glass, a sampling of fare from Denver’s favorite food trucks and entertainment from DJs Clay Meador and Peter Black as well as a live performance by Flashlights.
Event ticket options include:
· $50.00 – Access to Unwined, an evening of never-ending wine, select street fare and a variety of entertainment
· $60.00 – All of the Unwined event access mentioned above plus 3 bottles of wine to be included in the purchaser’s first Club W Monthly Experience.
· Current Club W members will be offered the $50.00 rate, which includes event access, as well as three free bottles in their next Club W Monthly Experience.
In addition to Club W’s mission to democratize wine is a strong focus on giving back to the community. A portion of the Unwined proceeds will be donated to First Descents, a non-profit organization that offers young adult cancer fighters and survivors a free week-long outdoor adventure experience. For an additional $20 donation Unwined guests will also be able to pull a mystery bottle of wine from the Club W Wine Wall. The mystery bottle could be anything from an everyday wine to a specialty or limited-edition blend, with all proceeds directly benefiting First Descents.
For more information on Club W or to purchase tickets, visit: www.ClubW.com/unwined