Dew Tour returning to Breckenridge in 2013
April 4, 2013
Dew Tour promoter Alli Sports announced Wednesday the four-day ski and snowboard competition will return to the Breckenridge Ski Resort in December for the sixth year running.
The event, sized up after the addition of new competitions last year, will return again this year to Ocean City, Md., in June and San Francisco in October for surf and skate competitions before the winter events in Breck.
“I think that we all saw the benefits of the supersizing of the event that manifested itself not only on the mountain, with new nighttime events, great competitions and the world’s best athletes, but also directly in the center of town, with a killer sold-out concert by Macklemore and a ground-breaking innovative event with the rail jam on Main Street …” Breckenridge Ski Resort director of marketing stated in an email. “We are looking forward to another great event this December to kick-start the 2013/14 ski season!”
The town of Breckenridge last year agreed to put up almost $100,000 in 2012 and 2013 for lodging expenses to bring the Dew Tour back to Breckenridge both years.
The money helps cover the cost of 750 room nights for Dew Tour staff and competitors, allowing local lodging companies to recoup some of the money lost on those rooms during one of the busier weekends of the ski season.
The 2012 event cost the town $97,000. The details of this year’s deal were not immediately clear.
Town leaders called the agreement a victory for the town.
“To characterize it as a win-win is not doing it justice,” Councilman Mike Dudick told the Summit Daily last year. “It’s a great deal for the community.”
The competition will again include three large-scale events this year, and for the first time this year the launch of the Dew Tour Showcases, a series of events recognizing lifestyle elements of action sports, including art, photography and film.
“The Dew Tour is about celebrating action sports and providing athletes and the industry with a world-class platform for progression and creativity,” Dew Tour general manager Kenny Mitchel said.
The competition is again foregoing stops in Vermont and Utah, which were both eliminated last year, focusing on Breckenridge as the only winter mountain event.
The streetstyle discipline for skate, BMX and snow will continue this year as well.
Promoters say the revamped and abbreviated Dew Tour of 2012, which featured new events drew the highest per event attendance in the competition’s history.