Hey, Spike! shares insights into time-share market
Ryan Summerlin February 15, 2013
Widely known fact: Summit County has hundreds of real estate brokers to sell and buy properties.
Little known fact: Time-share sales share but a bit of the marketplace.
Working the time-share niche is Deborah Casaletta.
Deborah – “please, not Debbie” – sells the idea and utilizes the concept for her own vacation time.
“I have been selling time-share for over 12 years; 10 of those have been in Summit County,” she explains. “And I have been an owner of time-shares myself for over 20 years. So, I not only sell time-share, but I also travel almost exclusively with it, and love and appreciate its value and benefits.”
Deborah’s years of experience led to the establishment of Timeshare Sales of the Rockies, utilizing her real estate broker license.
“My vision is to bring this service to other resorts in Colorado,” she explains. “Time-share resorts that have excess resale inventory, or foreclosure inventory, are in need of a professional, experienced time-share real estate broker to help them sell their inventory. I am an active broker on premises.”
“I am currently representing Swan Mountain Resort (SMR), a beautiful, charming, Gold Crown property near Keystone. I work on premises as the in-resort, in-house real estate broker.”
Many Summit travelers, especially those with experiences in Mexico and time-share salespeople there, find those pitches to be aggressive and confrontational, Deborah takes a different path.
“I always have had a soft-sell approach, which works very well with the resort,” says Deborah.
“I have been very fortunate that my company was hired by Swan Mountain Resort. Sales have been very good, and owners genuinely like having someone to sit down and discuss their needs and questions,” she says. “SMR a very well-run resort and has less than 2 percent of its ownerships on the resale market, and they are selling quickly.”
Deborah plans to grow her time-share marketshare.
“Within the next few months I am planning on actively pursuing another one or two resorts in this area to offer my services,” she said. “This will mean hiring at least one other broker. My goal is to have at least five more resorts within the next three years.”
Deborah’s industry experience has been with Wyndham Vacation Club in the Berkshires and Las Vegas; and locally with Hyatt Main Street Station, Hilton Grand Vacation Club and Grand Lodge on Peak 7, in Breckenridge.
She has learned the time-share owners, the resort properties themselves and the companies handling the time-share exchanges, such as Resort Condominium (RCI) and Interval International (II), should view the relationship as a true partnership.
“Sometimes when an owner wants to sell, and they put their ownership on the resale market, they unfortunately stop paying their maintenance fees,” she said. “This puts an enormous strain on the resort itself. The resorts are unable to keep up with the basic maintenance and upgrades the resort needs. The resorts can start to look rundown; they also risk losing their status with exchange companies such as RCI and II.”
“As an active broker on premises, I meet with the people who are staying at the resort. I sit down with them and personally talk about buying and selling. Since I am a licensed broker, this helps people feel at ease in making their buying and selling decisions. I have a lot of knowledge about time-share in this market, as well as other markets, so I can help answer questions about the industry. I can also help time-share owners understand how to best use their timeshare points.”
Here’s SMR’s link: http://www.swan
On the personal side, Deborah and husband, Mike Siesing, and their two “Mountain Yorkies” live in Silverthorne, where they enjoy “every season here in Summit County,” but admit they “love to go to the Caribbean sailing.”
One of the time-shares they have is with Trade Winds, a timeshare catamaran sailing company.
Mike owns and operates Club Z! Tutoring Services, now in its seventh year.
Both are very busy with their two “educational” businesses.
“Skiing has been tough to schedule, but hiking and snowshoeing are a must,” Deborah says.
That name Casaletta is likely familiar to the younger extreme skiing crowd in the Rocky Mountain region.
Her son, George, who used to live here, now lives in Jackson Hole, Wyo., and works for Hoback Sports, has competed in big mountain extreme skiing events and has racked up a slew of DVD appearances.
And in another time-sharing experience, you are invited to join veteran Willie Hoevers for another Commander’s Call on Sunday at 2 p.m. at Adriano’s Bistro and Pizza in Dillon.
Attending will be vets from the U.S. Army’s 10th Mountain Division of WWII, who trained in 1943 at Camp Hale, just outside of Leadville and learned to ski at what is now Ski Cooper.
Miles F. Porter IV, nicknamed “Spike,” a Coloradan since 1949, is an Army veteran, former Climax miner, graduate of Adams State College, and a local since 1982. An award-winning investigative reporter, he and wife Mary E. Staby owned newspapers here for 20 years. Email your social-biz info to firstname.lastname@example.org.