New Copper Mountain store offers high-end outdoor gear
Ryan Summerlin December 3, 2012
There’s a new option for skiers, mountaineers and outdoor enthusiasts at Copper Mountain.
123Mountain has opened up its second shop in Colorado, located at the Village at Copper, and offers a wide range of brands for all kinds of outdoor equipment.
“We start at where REI ends,” said owner Sofia Goumas.
Goumas, who hails from Sweden, is planning to integrate more European brands into the store. There is a focus on high-end, quality brands. Goumas chose Copper as the new location because she felt there was a niche that the store could fill.
“It’s something that you can’t find today at Copper,” she said of the products she sells. “That is equipment that you can’t find in any other store. I think it’s a win-win situation for us and for Copper.”
123Mountain sells both winter and summer gear, including racing gear for children and adults. According to Goumas, customers can find “everything from ice axes to normal clothing.”
Goumas started the business in 2009, in preparation for her move to the United States. The website offers the company’s entire range of brands and equipment. It also has an interesting and unique feature – live chat with a sales person, so customers can ask questions even while shopping online. The online help is not outsourced, but run by a core staff of employees from the Lakewood branch.
“You’re going to get one of us on the line, and we’re going to try to help you any way that we can,” Goumas said.
From the store in Copper, customers can also purchase the H20 ski-line made by Dean Cummings, as well as his guided travel packages to Alaska.
Goumas has skied for most of her life, and also has 15 years of snowboarding experience. She moved to Colorado in 2010, and has been enjoying it ever since. Her two daughters now ski with Team Summit, so Goumas splits her time between Summit County and Lakewood, which is where her first store location is based.
“We realized our dream; we always wanted to live in the Rocky Mountains, and of course it’s a beautiful place to live,” Goumas said. “It’s a very nice playground.”