The day has officially been declared “Reusable Bag Day” with a proclamation from Mayor John Warner.
Signs are in place at all retail outlets alerting customers of the fee. Wilson Lass developed the sign work, print ads and design of a reusable bag at no cost to the town. Tony Wilson worked on the artistic development of the bag, choosing to focus on the Riverwalk plaza area because it’s a town hub. Local artist Lisa Rivard created the design.
“We’re very psyched,” Wilson said. “Breck is a leader in this kind of recycling, reusable thing. We were honored to be picked to design the very first bag.”
The reusable “Breck Bag” is available for 99 cents at many retail and lodging locations, including the Breckenridge Recreation Center. Wilson said 50,000 bags were ordered and is looking forward to a series of bags in the future.
The full-color bag illustrates a different season in town on each side. The bag fee was supposed to go into place Oct. 1, but town council extended the start date in order to have more time to educate the public.
The town council adopted the fee in April to further the town’s sustainability efforts. Revenues from the fee are used to provide public information about the fee, and promote the use of reusable bags.