Selling gear and apparel in the High Country is not without competition, but a new shop in Breckenridge is bringing in new brands to set themselves apart.
The LumberYard Skate & Snow shop opened Friday, Nov. 8 in a historic building on the corner of Main Street and Jefferson Street. The teal and purple two-story store specializes in both hardgoods and softgoods, emphasizing street and lifestyle wear such as hoodies, T-shirts, hats, jeans, gloves, shoes and more, for men and women.
Co-owner John Brossman said after living in Breckenridge for the last nine years, he couldn’t imagine opening his first business anywhere else.
“I consider Breck a mecca, a hub for tourists,” he said. “We love this town.”
The LumberYard is also the first shop in America to carry Colour Wear from Sweden and Love Apparel out of Austria. For co-owner Jessie Unruh, it was difficult to jump into starting a business with no previous experience.
“For me, it was about getting a bigger girls scene up here, mostly girls street wear,” she said. “It’s hard for me to find outerwear that really fits, we want to offer a variety for girls. I thought it was something that was needed up here.”
The upstairs loft houses snowboards stacked in handmade wood shelves, a couch and video game system already set up. Dog Roxy, the unofficial mascot, has already claimed her spot on the couch. Downstairs, hooks hold brightly colored jackets and plaid shirts. Sunglasses and ski goggles sparkle in the front window display. Brossman said he worked with a lot of wood in the design to keep with the historic look and the name.
“At night this place is just glowing,” he said. “We want the shop to be a place local kids can come hang out, something for everybody in town.”
As for the name, LumberYard, Unruh said they wanted to go for something easy and recognizable.
“The name reflects the natural, clean look we’re going for,” she said. “Once we got our ideas on the table there was such a transformation and it turned out above our expectations.”
“All skateboards are made of wood, and old snowboards used to be — we wanted to go back to those roots,” Brossman added.
Unruh said by finding companies that are up-and-coming brands, or that aren’t in Breckenridge yet, gives them an edge over the competition.
The couple ended up starting out a bit backwards, she said, signing the lease at the start of September and then contacting companies to order products. She said they couldn’t pass up the opportunity of securing the building and decided to push forward and open right as the season picks up.
“We want to be a core skate and snow boutique that markets to anybody,” she said. “We aren’t just for snowboarders or skateboarders.”
Unruh said her business will also feature Colorado-made gear as well as companies working for a good cause, donating some profits to charity for example.
“There’s a diversity of stuff you wouldn’t find in other stores,” Brossman said. “From teens to technical, there’s lifestyle and mountain gear.”
The store will also be having 25 days of giveaways in December. For more information, visit www.facebook.com/BreckenridgeLumberYard.