Opinion: Whole Foods will raise all boats in Frisco

Seeing the big picture on Whole Foods

I would like to address some positive aspects of Whole Foods coming to Frisco.

In Denver, I have seen a good deal of growth in areas in which Whole Foods Market is an anchor store. Declining Denver neighborhoods, such as Streets of Southglenn, Tiffany Plaza and Belmont have experienced tremendous growth spurts, increased revenue and an influx of high quality stores and restaurants when Whole Foods opened as an anchor.

Whole Foods Market has been one of the 100 Best Companies to work for (Forbes) every year since 1998. Whole Foods team members generally are hired from local communities, contributing to the local employment rates and economy.

Some comments have addressed negative progress and setbacks due to additional development. I view this project as extremely positive with regards to what it will contribute to the community. My husband and I have been homeowners in Frisco since 1990, and we have seen some less than positive changes. In 1990, the city ordinances did not allow construction of any buildings above 3 or 4 stories. Now, disappointingly, there are numerous structures which block the view of Lake Dillon and condo projects in the city that block the view of Mt. Royal and surrounding beautiful backdrops.

Whole Foods gives more than 5% of its net profit to communities. It supports local produce and products. Buying local means buying products that travel less than a day (7 or fewer hours). This means green, friendly and fresh products.

WFM was the first major retailer to offset 100% of its energy use with wind energy credits. Frisco is also supported by wind energy.

Whole Foods offers free Value Tours, excellent tools for consumers to learn to shop specials, to use the bulk bins and to look for store brands (the 365 and Whole Foods brands).

Diane K. Jensen, Frisco


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The Summit Daily Updated Jun 14, 2013 09:53PM Published Jun 18, 2013 11:19AM Copyright 2013 The Summit Daily. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.