After four days and more than 360 miles on road bikes, 53 riders affiliated with Steamboat Springs-based company SmartWool climbed off their saddles and into Squatters Pub Brewery in Park City, Utah, for a hard-earned, post-ride beer Monday.
It marked the completion of SmartWool’s seventh annual Steamboat Springs-to-Park City bike ride for Salt Lake City’s Outdoor Retailer convention, one of the largest sports apparel expos in the world. The idea started as an employee ride to emphasize the company’s dedication to sustainability and promote alternative transportation.
Outdoor industry journalist and Summit County resident Aaron Bible had a chance to join the invitation-only ride.
“I’m so stoked to have been invited,” he said. “It was an amazing experience.”
Riders met at SmartWool president Mark Satkiewicz’s house in Steamboat Springs, on Wednesday for a dinner and pre-ride party. Then, promptly at 6:15 a.m. the next morning, they were off — “everything from executives to journalists,” Bible said.
Riders were even accompanied by a special guest for the first day, Satkiewicz’s friend Lance Armstong, who chatted with fellow riders about a variety of topics, from cycling to beer, Bible said.
Over the course of four days, the riders passed through everything from farmlands to high desert, as they made their way over the final steep mountain pass and in to Park City.
“We passed through small towns you never knew existed,” Bible said. “It’s really cool and unique to come riding into Outdoor Retailer, when most of the 30,000 some attendees obviously either drive or fly.”