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CampSight presents branded storytelling at Breckenridge Film Festival

Airstream will present a film during Brand Camp on Sunday at the Breckenridge Film Festival. The session highlights immersive branded storytelling.
Courtesy Breckenridge Film Festival

Most people think of feature-length films at movie festivals, but The Breckenridge Film Festival is doing something different this year. On Sunday there are are a series of workshops and screenings presented by CampSight, previously known as Camp 9600, that focus on commericials. Called “Brand Camp,” the panels are designed to educate people on creating immersive and innovative branded storytelling. Though it closes out the festival, it kicks off CampSight, an innovation and marketing camp for outdoor-inspired brands, visionaries and storytellers that runs through Tuesday in Breckenridge

“It’s very cutting edge,” said Kim Dykstra, spokeswoman of the festival, in an interview.

“As Ben Knight, one of our filmmaker friend describes it, ‘a documercial is a gently branded short documentary that doesn’t suck and makes you subconsciously curious about $400 coolers,’” said Breckenridge Film Festival’s executive director Janice Miller in a press release. “He was referring to Otterbox, which we’re excited to feature in this program.” Along with Otterbox, Airstream, Royal Caribbean and Carhartt will present films.

Filmmaker Jacob Rosenberg will lead the evening session and extracts nuggets from creators, producers and brands themselves to share with the audience. He is the founder of The Reserve Label, an award-winning team of producers and directors who strive to immerse audiences into innovative entertainment experiences across the media spectrum. This evening program is ideal for general audiences as well as industry professionals and there are door prizes from Otterbox and Carhartt.


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