10 ‘must-do’ steps to sell your home this year
Question: Allison, I keep hearing about how the market is so hot in Summit County, but our home has been on the market for several months now and hasn’t had any offers. We didn’t do much to fix it up, because we thought the market was so hot that it didn’t matter. Are there some things we should do now to help the place sell?
Answer: Yes, it’s true that our market is extremely hot in “segments”…not every category of home is selling like hotcakes. I always believe that it’s important to put your home’s best foot forward before selling. Even if you own something that will sell in a snap no matter what it’s condition, you can help it sell more quickly and with fewer hassles with a bit of attention to detail. According to David Sambrotto there are 10 must-do steps to selling in any market.
1. Recognize every market is different. Your state, town or neighborhood could dovetail with national numbers or buck the trend entirely. “There really is no national market,” says Sambrotto. “There’s a patchwork of regional markets.” Never rely solely on one person’s advice or opinon. Talk to a handful of professionals, do your own research and listen to your gut instinct.
2. Get your home inspected. “Before I would even call a real estate agent, I’d have my home inspected,” says attorney Diana Brodman Summers, author of “How to Buy Your First Home.” Some real estate agents advise against spending the money (most basic inspections range from $200 and $400, according to a 2004 survey from the American Society of Home Inspectors), because the buyers will get one anyway prior to closing. Others recommend it, because it gives sellers an early warning on any repairs they might have to make. But in this market, it’s better to be proactive, says Summers. “I would rather know what the inspector is going to find and be able to fix it — and pick who will fix it,” she says. Her method also allows you to shop around for the best price instead of perhaps paying an inflated price later on.
3. Shape up before marketing. A buyer’s market means you’ve got more competition. “You want to put your best foot forward,” says Eric Tyson, co-author of “House Selling for Dummies.” If your home isn’t appealing and in good repair, potential buyers won’t even stop. Some sellers feel it’s OK to skip this step and take less, but if the house is not appealing you may not get the chance to negotiate. “Six weeks before you want to put it on the market is a great time to get it done,” says Summers. You don’t need to renovate, but make sure everything looks great and works well. There are some things you can do to make your home stand out:
New paint. Paint the whole house, if it needs it, or just the trim, shutters and door to freshen up.
A clean entry way. Sweep or pressure-wash the front walk and porch. Polish the outdoor metalwork, clean the windows and glass and replace any burnt-out bulbs in outdoor lighting. And, if you can, add planters with flowers.
Lush landscaping. Think new mulch, sharp edging, a healthy lawn and beds of flowers.
“Maximize your chances of people being excited about your listing when it hits the market,” says Tyson.
4. Devise a marketing plan. Do you want to use a real estate agent or would you rather sell it yourself? If you try doing it yourself, have you set a time limit after which you want to enlist the aid of a professional? Selling it yourself can save you the real estate commission (often about 6 percent), which can be an advantage in a tight market. But a buyer’s market (or rapidly changing market) is also a good time to have a little professional expertise to price, market and move your property. And don’t forget, potential buyers may feel that if there’s no agent involved the price should already be 6 percent less. Both the buyer and the seller can’t save the same 6 percent.
5. Check into company relocation assistance. Are you moving to take a new job or position? If so, the company might offer some resources to make things easier, says Summers. Some companies will even provide a list of real estate pros who will work with you at a discount. If you’re selling in a tight market, every little bit helps. Best source: call your human resources department.
6. Interview real estate agents. If you’re interested in using an agent, interview several early on about listing your home, says Tyson. “Ask them for their advice,” he says. “That’s a good way to select an agent.” What would they highlight about your home? What would they change before it goes on the market? Ask to see an activity list — a list of all the buyers and sellers they’ve represented, the areas of town and the price ranges. You don’t want private details, says Tyson. But you want to see if they’ve worked in your neighborhood, in your price range and if they have a track record of successful sales.
How old are the comparable sales (often called “comps”) they are showing you? A few years ago, you could study comps that were 6 months or a year old. This year, because many markets are changing, you want neighborhood comps that are no more than two to three months old, says Summers.
And find out how long each has been a professional. Experience counts. “If you’re going to pay 6 percent, you might as well get the best your money can get,” says Tyson.
7. Set a price. The rules are different in soft vs hot markets. “You don’t overprice your house 20 percent to leave wiggle room for negotiating,” says Tyson. While that kind of strategy might never be a good idea, it can really backfire in some markets. If your property is overpriced 20 percent, the buyer’s agent “may not even show it to them,” he says. Again, it’s not a matter of being willing to negotiate. If your price is too high potential, buyers may not even look at it. And they may very well see a negative message in such a high price. “Those who overprice their homes in this market are wasting everyone’s time,” he says.
Then set a realistic figure. Your goal: to maximize the chances that the perfect buyer will actually see it, Tyson says.
To get an idea of what’s going on now, you want recent comps. But you may also want to look at comparables from the last six months. “You will see trends,” says Patricia Fitzgerald, broker/owner of Coastal Properties in Jupiter, Fla. “You also need to look at what is in the market” in that area, she says. Are properties moving? Are prices holding steady or are sellers dropping prices?
Pricing is strategy. And much of it comes down to just how motivated you are to sell — or how quickly you have to leave.
If you have to pad the price, it’s “an art, not an exact science,” Tyson says. “Five to 10 percent is one thing. Fifteen to 20 percent and you have a problem.”
Two more points to consider:
Modern technology. Agents and buyers are often using computers to search for properties. If you want to sell yours for around $400,000, consider listing it at $399,999, rather than $400,500. That way, a computer search of anything between $350,000 and $400,000 will include your listing.
Commissions aren’t add-ons. Don’t add the real estate commission to the value of the home to come up with your asking price, says Tyson. If you use an agent, the fee comes out of your share of the profits. Otherwise, “you’re going to get penalized for overpricing your house,” he says.
8. Understand your price. While you don’t want to undervalue your house, many sellers today won’t make as much as neighbors who sold last year, says Summers. If you have your heart set on a certain amount, and find out that houses aren’t selling for that, you may “have to change your mind and sit on the house,” she says.
9. Get rid of the junk. “This year it’s more important because buyers are going to be more fussy,” says Summers. “Buyers are going to come in with an attitude.” Throw things out, ship them early or rent a storage locker. But clear out that clutter. Buyers look for space and light. To show it off, you need to be able to tour a group comfortably through the house, as well as actually walk into those “walk-in” closets.
10. Stay on top of the market. “You must be aware of market changes,” says Summers, which is one reason she recommends using an agent. Stay on top of what is happening with mortgages and finance rates, keep looking at comps and, “see trends before they happen,” she says. “The real estate market is still in a time of correction. You have to be so careful with both buying and selling.”
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