A natural fit
NEW YORK (AP) — Burger King is looking for a new crown: Hot Dog King.
The Miami-based chain says it plans to put hot dogs on its menu nationally for the first time starting Feb. 23. It may seem like a jarring addition for those who know the chain for its Whoppers. But Burger King says its ability to flame-grill meat makes hot dogs a natural fit on its menu.
“This is probably the most obvious product launch ever,” said Alex Macedo, president of Burger King North America.
To get workers excited, Burger King says it enlisted Snoop Dogg and Charo to star in training videos for making the hot dogs. The company says they’re internal videos, but allowed reporters to record them on their phones, meaning they’re likely for marketing purposes.
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