An action-packed January shapes up in Breckenridge |

An action-packed January shapes up in Breckenridge

Corry Mihm

Happy New Year! Hopefully your holiday season was enjoyable and prosperous. There is a full slate of Breckenridge Resort Chamber (BRC) activities going on in January to enjoy. Starting with events, the BRC plans some of its big events for January in order to drive business during the month of the winter which is typically the slowest. Ullr Fest, the perennial favorite homespun event, will run from Jan. 7-16. Close to 15,000 people are anticipated to enjoy the festivities. Elements of the event include: the Budweiser Bar Series throughout town, the crowning of the Ullr King and Queen and bonfire, the Ullr skating party, Jim Salestrom in the schools, the Ullympics, the Ullr Parade, Ullr Comedy Night and the return of the Budweiser Clydesdales.

For a full event schedule and locations, visit To register a float for the parade for free, call (970) 453-2913 ext. 210.With the conclusion of Ullr Fest, preparation for the Budweiser International Snow Sculpture Championships begins. Breckenridge will once again come alive with creativity and international flair as 20-ton blocks of snow are carved by hand into beautiful sculptures. An estimated 30,000 people visit Breckenridge for this event. The technical setup of the site will take place the week of Jan. 17. The sculpting will take place the week of Jan. 24 with the judging and awards ceremony at the Riverwalk Center on Jan. 29 (free and open to the public). The sculptures will remain on display, weather permitting, through Feb. 6. This event takes a tremendous amount of effort from the entire community to pull off. Volunteering to help is a terrific way to bond with friends, make new friends and contribute to an amazing event. To become a part of this event, call Kelly Graham at the town of Breckenridge, (970) 453-3187 ext. 3.

Switching gears to Friends Welcome, the townwide customer service program, a new Breckenridge orientation will be rolled out in January.Employees who are new to the area will be taken around Breckenridge to show them where various points of interest around town are. This will help them be able to give better directions to our guests. The first one will be from 9-10:30 a.m. on Jan. 19. Limited space is available, so sign up with Lisa Citron, (970) 453-2913, ext. 206 by Jan. 11. If your employees need a morale boost after the busy holiday season, send them to free Friends Welcome customer service training (Jan. 11- 25 at 9:30 a.m.) or service recovery class for your supervisors and managers (Jan. 13 at 8:30 a.m.).Register at the number above. Also, don’t forget to nominate your favorite Breckenridge employee for employee of the month.

Breckenridge will host two large groups in the next month. The Florida Ski Council, with 600 people, will be here from Jan. 15-22 and the Blue Ridge Ski Council, from Virginia, with 375 people, will be here from Feb. 4-13. Everyone’s friendly service will help ensure that these groups come back and that they tell friends and family about our wonderful town. Our staff at the Breckenridge Resort Chamber is revved up for a busy January and we hope that you take out your Ullr helmets and get excited and involved.Corry Mihm is executive director of the Breckenridge Resort Chamber. She can be reached at (970) 453-2913 ext. 201 or

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