Aspen Skiing Co. doesn’t expect numbers to rise | SummitDaily.com
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Aspen Skiing Co. doesn’t expect numbers to rise

ASPEN – Aspen Skiing Co. executives say they don’t expect skier visits to rebound much from last season, when the numbers fell 7.6 percent.

Resort President Mike Kaplan and Senior Vice President David Perry told the Aspen Times in Monday’s editions that the recession makes it unlikely that the numbers will rebound.

Aspen had 1.36 million visits last year, based on one skier or snowboarder buying a lift ticket for one day.

Kaplan, who is the company’s CEO as well as president, says a year like last year would be a “reasonable outcome.”

Kaplan says it’s dificcult to make accurate forecasts because fewer skiers book in advance, instead waiting until the last minute.

The resort stayed fully staffed last season despite declining business, and expects to stay that way this season.

Information from: The Aspen Times, http://www.aspentimes.com/


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