Bar owners need fresh marketing approach |

Bar owners need fresh marketing approach

Clinton BallerBirmingham, Mich./Keystone

Owners of restaurants and bars who continue to fight the smoking ban should instead devote their time and money to marketing the new, fresher atmosphere of their establishments.Nonsmokers have traditionally shunned, and probably continue to shun out of habit, their formerly smoky businesses.By taking advantage of, rather than fighting, the momentum of the nonsmoking movement, these owners would spare us all their continued whining and might ultimately improve not only the air we breathe, but their bottom lines as well.

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