Beaver Run gets facelift
BRECKENRIDGE – After taking a big hit during the post-9/11 economic slump, the local conference business is perking up and returning to earlier levels, says Bruce Horii, director of sales and marketing at the Beaver Run Resort and Conference Center. To keep pace with that growth, Beaver Run is in the midst of a $3.5 million renovation that will up the level of comfort and convenience for the resort’s guests, Horii said. “We’re going to be coming out of this with a new lobby bar, a new aprés ski bar and cafeteria,” Horii said, explaining that the work essentially encompasses a demolition of the existing Copper Top bar and Tiffany’s. The Copper Top replacement should be done before Thanksgiving, he said.
The Copper Top will be extended and probably renamed and Tiffany’s will become more of a high-end lounge type area, ideal for quiet wine and martini sipping, Horii said. The apres-ski action will move from Tiffany’s to the new Copper Top, he added.The resort will also be adding a new 2,500-square-foot ballroom, with balconies and views up to the slopes of Peak 9, adding to the potential for wedding and reception business.”We’re trying to drive room revenue and add to our food and beverage revenue,” Horii said.The overall intent of the project is to give the entire slopeside complex a fresh look. Beaver Run has been around for more than 20 years, and this summer’s big renovation is only the latest in a series of upgrades that included remodeling of both pool areas in the last several years, as the demand for spa-type services has grown.
“This is one of the last components of the new Beaver Run,” Horii said, describing the work on the 500-unit condominium and conference center. “We need to keep up with the new products that are out there and the renovations that have been done elswhere,” he added.During the winter, Beaver Run’s conference business leans toward the medical and corporate side, while the summer sees a wider mix of groups, including churches and government conventions. As described in a recent Summit Daily story, a reduction in per diem rates for some government employees has made that latter segment more of a challenge. Meetings and conferences make up about 45 percent of Beaver Run’s total business, Horii said.
“We’ve felt a strong increase in our business in the last few years,” he said, describing the bounce-back to pre-2001 levels – at least in terms of the number of meetings and visitors. With demand growing, Horii said it may be time for conference centers to revisit rate structures.”The days of rock-bottom rates are over,” he said, referring to the price-based incentives used to spur business in the wake of the travel slump that started in 2001. “The demand is out there. We need to start accepting it’s out there, the market is coming back. We need to start not leaving dollars on the table,” Horii concluded.Bob Berwyn can be reached at (970) 331-5996, or at firstname.lastname@example.org.
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