Beer art: Cath the eye, but deliver on image’s promise | SummitDaily.com
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Beer art: Cath the eye, but deliver on image’s promise

Alicia Wallace
The Denver Post
Two examples of old and new labels on products offered by Crazy Mountain Brewery are displayed in the Denver brewery. At left is a can of Mountain Living Pale Ale with the old label and then the bottle with it's new design. At right is the Lava Lake Wit bottle with new design and far right is a Lava Lake Wit can with the old design. More and more breweries are seeking colorful and creative labels to draw customers to their beer.
AP | The Denver Post

DENVER — More breweries are operating now in the U.S. than ever before, upping the competition for precious cooler and shelf space. Craft brewers are opening at a two-a-day clip, and new and older operations alike are increasingly relying on a simple device to stand out from the crowd of more than 4,100 competitors: the beer label.

For the full story, visit The Denver Post link at http://www.denverpost.com/business/ci_29238593/art-selling-beer-catch-eye-but-deliver-images


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