Big Hit ad wasn’t offensive |

Big Hit ad wasn’t offensive

Robin JohnsonBreckenridge

Unfortunately Ms. Meyers of Dillon wrote about being offended by the latest Big Hit Snowboard store ad. The ad featured local snowboarders, in their skivvies, holding snowboard equipment. Ms. Meyers incorrectly stated that they were nude, if she’d actually looked at the ad she would have noticed that they were not. The ad wasn’t meant to upset anyone, especially the Summit High School students she was concerned about. The Big Hit is a strong supporter of the local youth and is helping organize charitable events for the Ferris Foundation’s indoor skate park. We also sponsor skateboard competitions, give boxes of equipment to the Snowboard Outreach Society and provide a safe environment for the next generation of riders to blow off steam. Perhaps Ms. Meyers also found the Summit Foundation’s “Summit County Uncovered” – a 2004 calendar compilation of nude, tasteful, photos of prominent local citizens offensive as well. The Summit Seniors (March 2004) posed with nothing but strategically placed kayaks, golf equipment and snowboards overlooking Dillon Reservoir; the girls from The Summit Foundation are bathing in a pool of rubber duckies; and Team Summit and the Quantum Sports Club depicts hard bodies flexing their muscles at the Breckenridge Recreation Center. Such tongue-in-cheek humor seems to be quite popular amongst the locals.We are parents too, and can relate to Ms. Meyer’s concerns; however the recent ad was done in jest. Nobody was eluding that snowboarding in your undies makes you cool (a little chilly perhaps), or improves your snowboarding ability.

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