Bizline: Flair | SummitDaily.com
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Bizline: Flair

SPECIAL TO THE DAILY
Summit Daily/Kristin Skvorc
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– Name of business: Flair- Name of owner: Jill Harbour Murphy (pictured at right, with store manager Erin Webster)- Address of business: 326 South Main, Breckenridge- Telephone number: (970) 547-0202- Date business opened: November 25, 2005Q: What type of business do you operate – what do you sell, or what service do you provide?

A: Flair specializes in accessories, jewelry and gifts for women of all ages. Shoppers can choose from costume and sterling silver jewelry, hair accessories, scarves, hats, handbags, cosmetics, bath products, lotions, skin care products, candles and gifts, all playfully displayed in a colorful, inviting environment. There’s a children’s section, with gifts and bath products. And Flair is now the only place in town to find The Cat’s Pajamas, which have been in high demand since being featured on TV’s “Will and Grace.”Flair also features a hair-design station, where the staff teaches customers how to style their hair using any, or all, of the shop’s wide selection of hair accessories. The atmosphere is decidedly female: fun and flirty with a whimsical touch. And the products are to die for. From trendy to traditional, the selection is unique. Nearly all of our merchandise is exclusive to Flair in Breckenridge. Q: Where are you from, and why did you decide to open your business in Summit County?A: I live in Glenwood Springs, but am a former Breckenridge resident and have been a business owner here in town since 1996. I love Summit County because there are so many great people here, both the locals that I’ve known for years and the tourists. The downtown district is such a vibrant community; it’s a fun place to be and to do business.

Q: What experience do you have in this field?A: I’ve been in retail for 19 years. I owned Misstyx in downtown Breckenridge for nine years, and have owned a shop by that name in downtown Aspen since 1997. I specialize in fashion trends, and travel nationally and internationally to keep up with the latest and greatest. Plus, I have close affiliations with similar shops in Dublin, Ireland, and Nantucket, Mass., that provide me with some great insights and perhaps a broader perspective on women’s shopping habits.Q: What sets your business apart from other similar businesses?A: There are two things that really set Flair apart. One is how we help customers learn to use hair accessories; we even make them practice until they can repeat the hairdo themselves. The other is our product selection. About 99 percent of our products are unique here in town, and that’s important when there are so many other shopping options nearby.Q: What types of customers do you hope to reach in Summit County?

A: Ladies! From babies to grandmothers and everyone in between, Flair offers products that appeal to women of all ages. Our prices are mid-range and provide a good value for the quality and selection. Whether they’re shopping for themselves or for a gift, Flair has something for just about every taste and budget. Q: Why did you choose to open where you did?A: This shop is just the right size and is in a good spot on Main Street. Plus, we’re surrounded by some great neighbors – The Underground snowboard shop, Michael’s Italian Restaurant, and The Wandering Daisy, which offers coffee, art, and gifts – to name just a few. The variety of shops and restaurants helps draw in a broader range of customers.Q: What are your plans for your company’s future?A: We started off with very strong holiday sales, which is obviously a great way to start a business. With all the snow we’ve had, we’re anticipating a busy ski season. Right now, we’re working to let all the folks spending time here this winter know about Flair. We’re also constantly researching trends and updating our merchandise to keep up with the ever-changing fashion industry. That means there’s always something new and exciting waiting inside!


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