Breck eyeing sales tax increase to boost marketing, events |

Breck eyeing sales tax increase to boost marketing, events

Daily Staff Writer

BRECKENRIDGE – Town officials are considering asking voters for a half-penny sales tax increase with funds to be dedicated to boosting marketing and special events.The town will be taking comment on the possible Nov. 2 referendum. Officials estimate the tax could raise $1.2 million.The new money would augment the $850,000 the town already gives to the Breckenridge Resort Chamber to market the town. That money comes from the Business and Occupation License Tax (BOLT).Rob Millisor, the BRC board chairman who also serves on the town council, said the town can’t reallocate its budget to further fund the BRC and marketing is increasingly more expensive. New money has to be found.If successful, the new tax would raise the combination of sales taxes collected in the town from 8.15 to 8.75 percent. The total tax on lodging would go from 10.25 percent to 10.75 percent. That would place Breckenridge in line with other resorts, town manager Tim Gagen said.He also noted that businesswoman Carol Rockne is proceeding with her drive to put a ballot question to the test that would tax lift tickets and season passes by 2.5 percent. In other action at the BRC’s annual meeting Thursday, Millisor said the board has decided against a move to require BRC membership as part of the bolt tax.He cited the “fairness” of such a move and a belief that voluntary membership places a “value” on belonging to the resort chamber. The idea is “tabled” for now, Millisor said.For the first time, BRC membership has exceeded 500.In other news, the town and Colorado Department of Transportation have completed the agreements to move Highway 9 from Main Street to Park Avenue. The swap of roads gives the town control over Main Street, enabling town officials to redesign components of the street such as adding mid-block pedestrian crossings, new landscaping and installing street furniture. Town officials plan to conduct a block-by-block assessment of Main Street this summer to determine what would best revitalize the street.- Jane Stebbins

Support Local Journalism

Support Local Journalism

As a Summit Daily News reader, you make our work possible.

Now more than ever, your financial support is critical to help us keep our communities informed about the evolving coronavirus pandemic and the impact it is having on our residents and businesses. Every contribution, no matter the size, will make a difference.

Your donation will be used exclusively to support quality, local journalism.

For tax deductible donations, click here.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User