Breck should cater to families
I have lived in the Front Range my entire life and have spent several weeks per year in Summit County. I read with great interest an article written about the tax dollar revenue woes of Breckenridge when compared to past years and adjusted for “inflation.”
I have to question the validity of the inflationary numbers given to the town by the consultants hired. The 4.5 percent per year, for the past several years, doesn’t seem to add up, given national and local trends of inflation during that time. I am no economist, but I do own my own business, and my prices have “inflated” at maybe 3 percent per year during that time. I think most retail prices have been fairly stagnant and are now flat due to flat sales during the economic downturn.
I believe the bigger issue for Breckenridge is the demographics of the people coming here. I have read many articles about the aging skiing population. This is true as baby boomers are more likely to hit the beach than the slopes, as they grow older. However, I believe Breck may be missing the boat when it comes to one of the largest groups of people likely to spend money; people with kids.
I visit every year with my two daughters, ages 3 and 5 now, and we always stay in Breckenridge. However, after visiting last week, we have decided we might be better off staying in the Dillon or Keystone area. We found ourselves driving down the valley just about every day, to find activities for the kids. Not that Breck doesn’t have things to do. We visited the Breck stables at the ski area, but when it comes to catering to families, a destination needs to have available activities, family orientated shopping, and family orientated dining (unfortunately this means fast food sometimes). My wife and I have been frustrated with the town of Breck as a really good, centrally located, city park is unavailable, and fast food restaurants are prohibited.
Simply put, Breck has to find a way to entice families to come up the valley and more tax dollars will roll in.
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