Breckenridge ad to make 21-year-old’s refrigerator | SummitDaily.com
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Breckenridge ad to make 21-year-old’s refrigerator

While I’m sure that Breckenridge Ski Resort’s intent wasn’t to offend, from what I’ve seen, the ones who are getting offended were never meant to see the “town will be your bitch” ad.

They are not the readers of Transworld or Freeze. Pick up one of these magazines and glance through it.

You’ll see why Breckenridge decided to use this approach. It fits the target audience, perfectly – and I would know – I’m a 21-year-old female snowboarder.



I didn’t find this ad offensive at all. I think it is hilarious and creative. I also work in advertising.

So, don’t veto an idea just because you don’t get it. Maybe we should ask the audience at which the ad was aimed.



As for me, this ad will grace my refrigerator, along with my favorite column from one of these magazines, “Sex in the Ski Town.”


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