Breckenridge ads directed at right visitor demographic | SummitDaily.com
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Breckenridge ads directed at right visitor demographic

It seems to me that the Vail Resorts advertising-marketing campaign was very creative and was targeting a new market.

The demographic – 20- to 30-year-olds, middle-class vacationers – is an important market that Vail Resorts needs to pursue. One way of doing this is by writing and publishing cutting-edge ads.

The advertisement about Breckenridge really did push the envelope, but that message is often what this demographic seeks. It isn’t going to come to Breckenridge and spend its money because the snow is great. In Patrick Fagan’s Oct. 22 letter, he stated, “My disgust is rooted in the idiocy of the ads themselves and extends to the fact that people who make a good living – unlike lifters, patrollers, etc. – are coming up with this crap.”



Who cares if the people who came up with this make a good living? Was he saying that lifters, patrollers, etc., have no taste? Maybe he was just saying they have a sense of humor and can see the lighter side of things. Or maybe the aforementioned group can see the importance of going after a large demographic with lots of money to spend in Breckenridge.

Fagan needs to open his eyes and realize Breckenridge needs these people to come to town.


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