Breckenridge marketing committee selected from wide pool
September 15, 2010
BRECKENRIDGE – Breckenridge Town Council on Tuesday selected six people to chair a new committee that will advise council on how to spend marketing finances.
The members were gleaned from 28 applicants – enough interest to warrant extending council’s work session for interviews.
“That’s just a great outpouring from the community,” Councilman Peter Joyce said. “We were all flabbergasted.”
The committee, which includes Councilman Mike Dudick (co-owner of two local time-share businesses), was created as a result of negotiations between the town and lodging industry to attain the latter’s support of a lodging tax increase on the November ballot.
The council aims to bring more finances to marketing through the ballot item, but the committee is formed regardless of the outcome.
It is to guide council on advertising, events and promotion of the town as a year-round resort with the intent of preserving the community’s economic viability.
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“Regardless of whether the accommodations tax passes, there’s a high level of comfort that we’re going to come up with new, creative ideas,” Joyce said.
Council members met with the Breckenridge Resort Chamber Board on Tuesday and discussed some of the details of what’s expected with the committee. The chamber receives most of the town’s marketing finances.
The marketing committee members include Bruce Horii, Peyton Rogers, Dick Sosville to serve two-year terms; and Toby Babich, Dick Carleton and Brad Perry are to serve one-year terms.
Town spokeswoman Kim DiLallo said the term lengths were picked at random “so that we can stagger terms from now on.”
For more information on the ballot issue, visit http://bit.ly/bMW6Jg.