Business Builder’s Toolbox seminar takes place Tuesday and Wednesday |

Business Builder’s Toolbox seminar takes place Tuesday and Wednesday

In an ongoing effort to help Summit County businesses thrive, Summit Independent Business Alliance (SIBA) is announcing a Business Builder’s Toolbox seminar, “Grow Your Business With Grassroots, Community Marketing.” Lindsey Shorthouse, a local marketing expert with Bridgeline Consulting Group (, will give the presentation, which is also co-sponsored by Imagine That Creative and Krystal 93.

For your convenience, this program is offered twice for free to all company owners and employees based in Summit. It will take place at the Silverthorne Pavilion, Tuesday at 7 p.m., and Wednesday, at noon.

“Marketing is a hot topic, and with so many approaches to take, business owners are often at a loss to figure out which way to go and what to do,” says John O’Connor, SIBA’s vice president, Krystal 93’s general manager, and one of the key event coordinators. “Lindsey Shorthouse is tackling this issue, as well as how effective a more grassroots, community-focused approach can be. She’ll share examples and give free tips on how to adopt this very active, yet nonintrusive marketing strategy.”

With a focus on grassroots, community marketing, the “Toolbox” will include:

– Creating a strong marketing plan on a small budget

– How to get customers and clients to take action

– Ensure long-term loyalty with my customer and client base

– Customers and client feedback that improves business while discovering new business opportunities

– Making them aware that you have the solutions to their problems

Through a strong action plan that incorporates “community marketing,” business are finding low cost and effective ways to engage their current and future client base. Community marketing, in it’s simplest definition, delivers key organizational messages to specific audiences, wherever they live, work, and play.

“‘Community marketing’ isn’t a gimmick but a carefully planned strategy,” Shorthouse says. “An important “word-of-mouth” phenomenon gives fresh value to traditional marketing and becomes part of regular conversation. In this upcoming Business Builders Toolbox, I’ll talk about the two types of community marketing, organic and sponsored, and how to apply those to your business. I’ll also highlight programs created by some truly forward-thinking businesses, which are cultivating the natural communities that are forming around their product and services.”

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