Bizline: Hydro Shack for year-round gardening
April 20, 2009
Q: What type of business do you operate ” what do you sell, or what service do you provide?
A: The Hydro Shack sells everything necessary to start and maintain your indoor garden. We carry full lines of nutrients by General Hydroponics, House and Garden, Roots Organic, Humboldt Nutrients, Botanicare, Fox Farm, Ionic, B’Cuzz and more. For growing media, we offer various brands of soil, rockwool, hydroton, and perlite. Then there’s everything else, we have all sizes of reflectors, bulbs, ballasts, fans, filters, ducting, timers, CO2 trays, pots, meters, air pumps, pruners, hydroponic systems, and many accessories. We are open Tuesday through Friday 10-6 and Saturdays 10-4.
Q: Where are you from, and why did you decide to open your business in Summit County?
A: Funny you should ask. Tom is from North Carolina; I’m from Michigan. We actually met in Summit County 15 years ago through a roommate want ad in the Summit Daily News, and have lived here ever since!
Q: What experience do you have in this field?
Tom was previously employed at another indoor gardening store that closed it’s doors last fall. He saw a customer demand not being met by the Denver-based owners, and after long conversations with them on what needed to be done to keep their store going in the right direction, they decided to focus on their Denver location, and close their Frisco store. Tom is a vegetarian with a passion for indoor gardening, and hated to see the other store close its doors, so here we are! I am the bookkeeper, my green thumb is still under development ….
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Q: What sets your business apart from other similar businesses?
We are the only indoor gardening supply store in Summit County. Someone new to indoor gardening may ask, “What does hydroponic mean?” It is simple, hydroponic means gardening without soil. Our customers have all types of gardens, some do use soil, but about 75 percent use other natural media such as rockwool, which is a natural material spun from rock. It has a consistency similar to fiberglass, only very absorbent. Unlike soil, this media has no nutrients in it, so you have to add water and nutrients. The benefits are recycling the water you are using, faster growth, and a higher yield in the end. There’s also aeroponics, deep water culture, drip systems . . . it all depends on long-term goals, and how much you want to invest in your garden.
Q: What types of customers do you hope to reach in Summit County?
A: Anyone who has an interest in gardening. Builders, look at the new high rises in Japan, offering indoor gardening rooms in every unit. Why not create an indoor gardening room next to the wine cellar? Set your green spec home apart from the rest! We have tons of FREE literature, so if you’ve ever thought of starting a garden, please stop by. Everyone who lives here and gardens outside in the summer could also benefit by starting their plants indoors in the spring. It’s easier than carrying all of those plants inside at night when it snows!
Q: Why did you choose to open where you did?
We love Frisco. It is centrally located to all of Summit County. Our son Alec can walk here after middle school. Our landlord is wonderful, and the price was right!
Q: What are your plans for your company’s future?
A: We plan on keeping up with the demand of the local indoor gardeners, and pledge to have everything they might need on a day-to-day basis in stock. We order at least once a week, so all of our special-order wait times are less than two weeks. We are even thinking about offering indoor gardening classes.
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