Bizline: Summit County activities specialist |

Bizline: Summit County activities specialist

High Country Activities owner Jane Shafroth

Q: What type of business do you operate – what do you sell, or what service do you provide? A: Concierge service partnering with local businesses to book airport transportation, ski shuttles, ski & snowboard rentals, lift tickets, as well as both winter and summer activities and dining, and guest services.Q: Where are you from, and why did you decide to open your business in Summit County? A: I am originally from Rugby, England, and lived in Denver for 21 years. I moved to Summit County in 1999 after spending a year living on a sailboat. I have worked booking activities and dining for individuals, groups, conferences and weddings for the past 10 years in Summit County and wanted to continue in this line of business with my own company.Q: What experience do you have in this field? A: Before actually working in this particular field for 10 years, I was the Executive Director of the Colorado Wheelchair Tennis Foundation where I planned many events and also ran the press office at the Atlanta Paralympic games. Before that I worked for the Colorado Tennis Association running senior and recreational tennis leagues. At the same time as I worked as an activity and dining coordinator, I also owned a bed and breakfast in Breckenridge and was able to help our guests with their vacations. I have been planning things for other people for the past 20 years.Q: What sets your business apart from other similar businesses? A: As I have long-standing relationships with many of the providers that service Summit County, I have been able to choose the best companies the county has to offer as my partners. I have experienced most of the activities, have dined at the restaurants and have lived and worked all over the county. I also had a fabulous web designer, Annie Turri of Vivid Concepts, who was also familiar with this field of work and the county and so we were able to design a website together that has a lot more information than just the things that I book – Summit County history, town guides, high altitude tips for instance.Q: What types of customers do you hope to reach in Summit County? A: Those guests who are primarily staying in Frisco, Silverthorne and Dillon or in privately owned rental properties throughout the county. The ski resorts have their guests mostly covered but working with independent hotels, bed and breakfasts and property management companies, who maybe do not have the resources for a concierge, means that these local businesses are able to enhance their guest experience at no cost to them.Q: What are your plans for your company’s future? A: To form partnerships with many more lodging partners to assist in catering to their guests for one stop shopping for their vacations. To help any new activity and dining businesses who might want to work with High Country Activities with their marketing to guests. To develop a client base that keeps returning to Summit County because of the fun and stress-free vacation they have had during their visit. Vacations should be about relaxation. However, particularly a winter or a high altitude vacation may present a list of challenges and cause some undue stress. Using High Country Activities means that all of the planning is done for the guest and the visitor just needs to get themselves to DIA or the Vail/Eagle airports or to Summit County. High Country Activities aims to do everything else for the visitor to our alpine paradise. This should keep guests coming back again and again, helping the Summit County economy and the businesses located here.

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