Breckenridge shop taps into summer with skateboards, longboards and fatbike rentals
Elevation Ski and Bike
Where: 324 N. Main St. in Breckenridge
Hours: 8:30 a.m. to 6 p.m. starting the first week in June
For more information on rental pricing, products and repair services, see the Elevation website at http://www.elevationskiandbike.com.
Tim Perkins can’t wait for summer to finally arrive.
Perkins just wrapped up his first winter as the new owner of Elevation Ski and Bike, a rental and repair shop on the north end of Main Street in Breckenridge. The former Virginia Beach resident is an avid skier, but he’s also an avid cyclist, and with the promise of warmer weather on the horizon he’s ready to welcome all things summery: road bikes, mountain bikes, skateboards, longboards, Penny boards — if it’s wheeled, he’ll have it.
“I get bored very easily,” Perkins says with a laugh on a drizzly May morning. “I’m looking forward for summer to be here.”
While Perkins’ team of bike mechanics enjoys the last few days of vacation, he’s busy prepping the shop to open the first week in June. Sure, this may be his first taste of running a seasonal business in a resort town — he recently retired from the Navy after 21 years — but he took advantage of off-season downtime to rethink his business.
“One thing that really sets us apart is we’re small and individually owned,” says Perkins, who took over Elevation in January with his wife, Allison, when the previous owner moved on. “We enjoy Breckenridge as a whole and the outdoors in general. It was a fantastic opportunity at a fantastic time.”
Come opening day, Elevation will boast a brand-new lineup of demo and rental bikes from Norco. Along with full-suspension mountain bikes — the shop’s bread and butter — Perkins is also introducing a fleet of fatbikes. These burly machines with over-sized tires have become wildly popular in the past few years, beginning as a wintery niche before the fatbike faithful just decided to start riding them all year. There’s even a fatbike category at the Firecrack 50 trail race on July 4.
And the new distractions at Elevation don’t end there. To celebrate the Breckenridge Skatepark’s inaugural summer, Perkins and crew handpicked a lineup of skateboard decks, including complete models from Element and Darkstar that come with trucks and wheels. The shop also carries longboards from Landyachtz and Penny boards, the old-school miniature skateboards first found on California boardwalks. The shop also carries helmets and safety gear for first-time skaters.
Perkins is curious to see how the new fatbike and skateboard selection will fare this summer, but in the backroom repair shop, he’s hardly changed a thing. Elevation is known for customer service, he says, and together his three mechanics boast 25 years combined experience in the cycling world. Locals and visitors alike know they can be trusted with a cycle of any size, shape and price point.
As early as April Perkins was fielding calls for early-season tune-ups, and the shop will resume taking service calls when it reopens for summer. Standard service begins at $69, with full-suspension bikes running $79, including an inspection of all shocks and pivot mounts.
“They’ve been around for a long time and they continue to come back, which is great,” Perkins says of his mechanic staff. “It’s really made this turnkey for me. These guys really are comfortable handling just about everything, talking about bikes or skateboards or skis.”
The cycling know-how isn’t limited to repairs and rentals. Elevation is also one of the only Rocky Mountain shops to carry high-end downhill bikes from Intense Cycles, a California-based company founded by former pro snowboarder and extreme-sports Renaissance man Shaun Palmer.
One model, the Intense M16, is nothing short of a Humvee with pedals. At $7,999, it features an alloy frame with 27.5-inch wheels, a RockShox Boxxer World Cup front fork, Cane Creek double barrel coil rear suspension and pro-level SRAM components on the drivetrain. That steep asking price buys you 215 to 241 millimeters of travel. And Elevation is home to one of just 50 released for stateside dealers.
“The Intense is your very high-end bike, something you can do just about anything on,” Perkins says. “We have to custom order from them, but that’s what you want to do with a bike like this anyway.”
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