Business briefs: Vail Resorts releases expanded EpicMix app
December 15, 2015
Vail releases expanded Epic Mix app
Vail Resorts has just released EpicMix Time, which expands the resorts ski and snowboard app, to provide crowd-sourced lift line wait times.
EpicMix Time is now available for download on iPhone or Android operating systems. The improved app uses anonymized, crowd-sourced Wi-Fi and Bluetooth signals to provide estimates on your wait to hit the lift chair. Even better, the app combines GPS-enabled trail maps, which along with accurate wait times for lifts, will help guests navigate the slopes to maximize their winter sports experience.
Kirsten Lynch, executive vice president and chief marketing officer of Vail Resorts, said the technology will help guests minimize down time.
"EpicMix Time provides transparency for lift line wait times, which helps our skiers and riders get the most out of their day on the mountain at our Colorado resorts," she said.
Robert Urwiler, Vail Resorts' executive vice president and chief information officer, said the expanded app will continue to be fine-tuned throughout the season.
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"Providing real-time lift line wait times is a first for the ski industry," he said. "We're applying unique and sophisticated analytics to calculate reliable wait time information for our guests."
The app will be offered this season at Vail, Beaver Creek, Breckenridge and Keystone. EpicMix Time will be offered at Vail Resort's other mountains for the 2016-17 winter season. In total, the app will calculate and display up-to-the-minute lift line wait times for 55 core lifts and gondolas covering 13,600 acres of skiable Colorado terrain.
Guests need only update or download the EpicMix app from the iTunes Store or Google Play for the Android Market. Tapping the EpicMix Time icon on the app will then give guests real-time lift line wait time data at the company's four Colorado resorts — Vail, Beaver Creek, Breckenridge and Keystone – right in the palm of their hands.
EpicMix debuted in 2010 as an RFID-based system, which allows skiers and riders to track their days on the slopes and share their accomplishments via social media while never getting in the way of the on-mountain skiing and riding experience. The RFID chip in season passes and day tickets tracks vertical feet, number of lift rides and other data. Vail Resorts followed the original EpicMix with EpicMix Photo, delivering free digital photos through ski pass information; EpicMix Racing, recording digitized amateur racing statistics; EpicMix Academy, providing information and goals for guests enrolled in ski school; and EpicMix Challenges, allowing guests to compete against friends and family on the mountain. After piloting EpicMix Time in Colorado, Vail Resorts plans to expand the program to its other destinations in upcoming seasons, as well as expanding the program to give updates on on-mountain restaurant and retail store wait times. Vail Resorts has been using RFID for "hands free" ticket scanning for seven years, a system which also allows guests to purchase and reload their tickets both on the web and on mobile devices.
Guests can activate their free EpicMix accounts at http://www.epicmix.com.
Calling all angels
The Rockies Venture Club will hold a Summit Angel Summit this Thursday at Elevate coSpace in Frisco. The first-of-its-kind event in Summit County is part on ongoing efforts to foster a startup business community in the area.
The day will start with a Angel Investing 101 workshop at 2 p.m. Angel investors are individuals who provide capital for start up businesses. The workshop is open to anyone interested in Angel Investing and prior investor accreditation is not required. Entrepreneurs and non-members are also welcome to register.
Following the Angel 101 class, which is scheduled to run two hours, participants can listen to three business pitches, one of which is from a company located in Summit County. The event closes with a reception and opportunity to meet members of the investment community.
Cost to attend the Summit Angel Summit is $25. Elevate coSpace members receive a $10 discount and Rockies Venture Club members can attend at no cost.
Graduates of this workshop who become accredited investors are eligible to attend RVCs monthly Angel Groups in Denver, Boulder and Fort Collins.
New hotel in Silverthorne
Hampton Inn & Suites, which opened this week in Silverthorne, will celebrate its grand opening this Friday with a ribbon cutting ceremony at 4:30 p.m.
Christie Reinhardt, general manager of the Silverthorne Hampton Inn, said the hotel began welcoming guests in from the cold this week but will hold its official opening on Friday.
The 88-room property is owned and managed by Silverwest Hotels. In addition at a 24-hour business center, guests can enjoy free Wi-Fi and hot breakfasts. Other amenities include a fitness center and heated indoor pool. The new Hampton Inn is located at 177 Meraly Way in Silverthorne.
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