Dillon Business Association hosts small business guru for free workshop | SummitDaily.com

Dillon Business Association hosts small business guru for free workshop

Jon Schallert, small business coach and marketing expert

If you go…

Who: Business coach Jon Schallert

What: “Increasing sales and profits as a destination business” seminar

When: 8 to 9:30 a.m. Wednesday, Nov. 13

Where: Silverthorne Pavilion, 400 Blue River Parkway

Cost: Free for Dillon and Silverthorne businesses and their guests

— RSVP to Susan Fairweather, 262-3403 or sfairweather@townofdillon.com for Dillon business owners, or Ryan Hyland, 262-7319 or ryan.hyland@silverthorne.org for Silverthorne business owners.

Next week marketing expert and small-business strategist Jon Schallert will be in Silverthorne to present a workshop for local small-business owners and leaders.

The seminar, titled “Increasing sales and profits as a destination business,” is sponsored by the Dillon Business Association and the towns of Dillon and Silverthorne. Workshop fees are being paid by the DBA and there is no charge to Dillon and Silverthorne business owners and their guests.

During the 90-minute workshop, which takes place from 8 to 9:30 a.m. Wednesday, Nov. 13, at the Silverthorne Pavilion, 400 Blue River Parkway, Schallert will explain how most businesses make crucial marketing mistakes, instead of focusing on proven tactics to drive customer traffic and sales in their doors, according to a DBA news release.

Attendees will learn:

• How to create free publicity opportunities to get business information into newspapers and magazines, and on television and the Internet.

• How to target and attract a business’ most profitable customers

• How to draw more customers to a business, even if the location is less than ideal

• How to get customers to love a business within seven seconds of walking through the doors

• How to hook a customer through “product spotlighting”

The Dillon Business Association in September sponsored six local business owners who participated in Schallert’s two-day “Destination BootCamp” in Longmont, the release stated. Those participants also will be in attendance next week to network with other business owners and to share their successes since implementing Schallert’s techniques.

“The ‘Destination BootCamp’ was time well spent,” said George Blincoe of Dillon Dam Brewery in the release. “As a result of the workshop we are working on a cohesive advertising/branding campaign and creating new and unique destination ideas for our business.

“Schallert knows small business and teaches strategies that even the smallest business can affordably implement.”

Dillon business owners can RSVP for the free event by contacting Susan Fairweather, director of economic development, communications and marketing for the town of Dillon, at 262-3403 or sfairweather@townofdillon.com.

Silverthorne business owners can RSVP by contacting Ryan Hyland, assistant manager for the town of Silverthorne, at 262-7319 or ryan.hyland@silverthorne.org.

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