Frontier brand will remain |

Frontier brand will remain

Republic Airways officials announced this morning that Frontier will be the operating brand name for Republic’s Frontier and Midwest carriers.

Republic’s Vice President of Marketing Ian Arthur said that Frontier had stronger growth potential between the brand names Frontier and Midwest.

The announcement followed months of speculation about the future of the Frontier and Midwest brands after Indianapolis-based Republic Airways bought the airlines last year.

Republic had said that it planned to “harmonize” the brands in a way that would recognize the identities of the airlines and their respective customer loyalty.

Frontier, born in Denver, is known for its “A Whole Different Animal” ad campaign, with talking tail animals and its seatback TVs.

Last month, about 150 Frontier employees and fans rallied in downtown Denver in support of preserving Frontier’s name and animals.

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