Pop music lands on Summit airwaves | SummitDaily.com
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Pop music lands on Summit airwaves

Kimberly Nicoletti
Summit Daily News

For those of you still stuck in the classic rock era, here’s your chance to get a leg up on the latest pop, urban, alternative, hip-hop and rock hits.

Beginning at 12:01 a.m. Wednesday, KCMV’s “Colorado Mountain Voice” debuts its new format to listeners in Summit, Grand and Eagle counties. The station, found on 99.7 in Breckenridge, 106.3 in Grand and Eagle counties and 104.1 in Vail, will feature top 40 hits and popular artists such as Katy Perry, Lady Gaga, Rihanna, JayZ and Bruno Mars.

KCMV has played tunes from the 1970s through “today,” as well as some deep tracks, since 2003. But when NRC Mountain Broadcasting brought in a consultant to study local demographics, businesses and statistics, he found a void: Most radio stations up here use the AAA format, which involves a variety of music throughout the decades, but there are no stations solely dedicated to top 40 tunes.

As part of the change, the station will be called LIFT 106, and it will include more local programming, such as high school sports round ups. While KCMV did include local weather, ski and river reports and live broadcasts, general manager of NRC Broadcasting Jen Radueg said they’re now making a more conscious decision to add “promotionally driven” and more local news.

“We asked, ‘What do we want out of a radio station,’ and we’re taking this opportunity to make this a mountain radio station – a community radio station – to provide things people want to hear,” Radueg said. “This new programming will allow the radio station to be more live and local while continuing to provide relevant news, information and content to our listeners in Summit, Grand and Eagle counties … (we’ll be) a lot more involved and active than we were ever able to do.”

LIFT 106 will use a format called Dial Global, which offers stations various automatically programmed music, but it will still be managed locally with live DJs in the Breckenridge office.

Radueg and her staff spent last week gathering input from businesses and residents about the changeover, and she said they have been receiving “really great feedback.”

For more information, visit http://www.lift106.com.


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