Shopping Extravaganza takes over Outlets at Silverthorne for eighth year
A week before the mad dashes and deals on Black Friday, one of the biggest shopping events in Summit County takes over the Outlets at Silverthorne.
The Outlets will host the eighth-annual Shopping Extravaganza from 9 a.m. to 5 p.m. on Saturday, Nov. 23. The all-day shopping event raises money and awareness for 20 local organizations.
Event tickets are $20, $10 of which is tax deductible and will be donated to the individual’s designated charity of choice.
Jayne Esser, Outlets at Silverthorne general manager, said new additions this year include a winter village where kids can meet Santa, as well as face painting and ornament making.
“We’ve had so many requests for a Christmas area and Santa in the past,” Esser said. “But the costs and staffing it always made it an impossibility before.”
Ticket holders receive exclusive shopping discounts and prize giveaways, free breakfast and lunch, beer and wine tastings, live entertainment and a dessert bar. A free shuttle will transport guests to all three villages. Tickets are limited to 1,500 and can be purchased in advance or on site, if they are not sold out by Saturday, in the green village.
The retailers and outlet shops have donated about 1,000 prizes for the event, which amount to more than $25,000 in value. Esser said the prizes include items such as $25 gift cards and contributions from local restaurants and salons.
Guests can also purchase extra tickets for $1 for the prize drawing giveaways, which will be donated back to the local charities.
Esser said ticket sales will amount to $15,000 to give back to the community, and extra prize ticket sales add to that total. Last year, with 1,200 event tickets, the event raised about $20,000.
“It’s exciting to bring more new people into the program,” Esser said. “It’s great to expand our contributions to new organizations throughout the county.”
People come to the event from out of state and even as far as the East coast, Esser said. While some people accidently end up shopping on the day, a special VIP pass identifies who is eligible for the discounts and deals.
“There’s a lot of support for the charities, that’s really the bulk of who is buying tickets,” Esser said.
The limited number of tickets helps guarantee the quality of the event, Esser said, to make sure there is enough food and guests have an enjoyable time.
“People look forward to this event for months,” she said. “It’s really the ‘Cadillac’ event for the Outlets.”
She said the most rewarding part of the extravaganza is how supportive people are of local organizations in-need.
Traffic counts on the day are typically double the average, and the Outlets do see an increase in business for the day. The other $10 of the ticket sales goes toward helping pay for the event, such as providing lunch and breakfast. Esser said while that amount doesn’t entirely cover the cost, it helps support and market the event.
Craig Reality Group owns multiple shopping centers which all do the Shopping Extravaganza events; the Silverthorne event is the last of the season.
The first year, only 153 people participated in the event, Esser said. Now, at 10 times that size, she said the event is seeing larger sales than some other metro shopping center events.
“For a lot of people, the deals are so good, this is when they start or finish their Christmas shopping,” Esser said.
For more information or to purchase tickets, visit http://www.outletsatsilverthorne.com.
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