Summit Daily News welcomes Meg Boyer as its new publisher
The Summit Daily News welcomed Meg Boyer as its new publisher on July 1. She joined the Summit Daily in March as advertising director, with more than 13 years of experience in the industry.
“When (Boyer) first applied for the position, I knew she would be a good fit for the company and the community,” said outgoing publisher Matt Sandberg. “One of the things that was important to me in handing off the role of publisher was finding someone who would connect with community in a way I have living here over 20 years … . Having lived in a ski-resort market for 10 years, she understands what that small, community-resort market is like in Colorado.”
Sandberg is stepping into a new role with the Summit Daily News’ parent company, Swift Communications, which owns more than 40 print publications across the western United States. As director of marketing and innovation, he will be tasked with developing and implementing strategies companywide.
“We work really well together,” Boyer said. “He’s been one of the best publishers in Swift. I think he’s going to be a resource for a long time.”
Stepping up as publisher, she will lead the Summit Daily News’ editorial and advertising departments. Her first goal is to become better acquainted with the community.
“We want to make sure the Summit Daily is a good reflection of Summit County — that when people pick up the paper, it feels like their paper,” she said. “People are welcome to stop in, ask questions or give us ideas.”
She will also continue to seek new ways to inform readers, finding best practices for each platform, from smartphones and laptops to social networks and newspapers.
“We need to make sure we’re where people are,” she said. “Traditional newspaper readers can of course turn to print. If they’re on their phone throughout the day, we’re there, too.”
RETURNING TO THE ROCKIES
Boyer, a Nebraska native, grew up reading the newspaper with her family.
“I just have great memories of everybody in the living room with a different section of the paper, and I just remember thinking how cool that was,” she said. “It’s such an important part of any community.”
Her love for newspapers prompted her to pursue a journalism degree at the University of Nebraska. She launched her career with the Steamboat Pilot & Today as a copy editor and page designer. She later shifted her focus to marketing, taking a position as creative services manager and finally advertising director.
“My background is unique in that not a lot of people have news and ad sales experience,” Boyer said. “Making that transition felt necessary to me to help a news company really be successful.”
Swift Communications acquired the Steamboat Pilot & Today in June, which will officially transition to Colorado Mountain News Media in August.
Following her 10 years in Steamboat, Boyer joined the Idaho Statesman in Boise as vice president of sales and marketing in 2013. She and her husband, Brent Boyer, moved to Summit County this past spring with their two daughters when she accepted a position as SDN’s advertising director. Brent also joined Swift Communications as digital deployment manager.
“I’m thrilled,” Meg Boyer said. “This is ultimately where I want to be, and this is the job I want to be doing.”
Sandberg will continue to work in Summit County as he steps into a new role with Swift. He has worked for the Summit Daily News for a total of 13 years, after beginning his career with Colorado Mountain News Media as a digital salesperson. He was promoted to publisher in 2010.
In his time with the company, he has helped develop more niche publications and has put together a new marketing and audience development team to further these efforts.
“It’s incredible how much has changed in the time I’ve been here and continues to change,” Sandberg said. “What’s crucial is continuing to adapt and learn and to really listen to our customers and our consumers.”
His new role with Swift Communications will allow him to take successful marketing efforts at the Summit Daily News and other publications and then replicate them company-wide.
“We’re developing new ways to deliver content our consumers want in the format that they want,” he said. “It’s a more targeted solution. So, if a reader has an interest in a specific topic, they can look to us and find comprehensive information on that topic.”
Additionally, he will lead Swift Communication’s marketing efforts, perform periodic operational reviews of existing strategies, develop sales programs that can easily be adapted to local markets and foster innovation efforts company-wide.
“I hope to learn from the community in a way that helps the Summit Daily News and other properties continue to learn and grow,” he said.
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