timeforcake: Biz blogs & 5 links | SummitDaily.com
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timeforcake: Biz blogs & 5 links

The fact that your company has a blog, coupled with the fact that you actually maintain your blog (high-five there), does not necessarily equate to your company having a blog that provides you with substantial, if any, value.Here’s the question to ask yourself: Does my company’s blog have any focus?Yesterday you posted a case study of your latest business success. Two days prior you wrote about your favorite Mexican restaurant in Australia. Today you’re writing about your son’s field trip to the Denver Zoo.Last week you wrote about social-networking strategies you’re considering and the week before you wrote about your favorite blender (I’m guessing it was a VitaMix). All this would be absolutely delightful if you were sharing it in your personal blog.If your company’s blog is filled with disconnected, haphazard thoughts and musings, you’re wasting energy, time and money. Surprising as his choices may be, people don’t visit your company blog to learn about your son’s favorite animals at the zoo. People check your company blog because they have goals, problems or questions. “How might this company help my family?” “Does the owner of this company know what he’s talking about? Is he knowledgeable enough for me to feel comfortable hiring them?” “Where will this company be demoing their equipment this winter?” “Can I view actual examples of successful projects they’ve completed?” “Do they have useful tips and links and photos I can check out?” When you stop covering topics your visitors care about (whether your visitors are potential customers, existing customers, or colleagues) you give them no reason to return. No reason to engage with you. In the end this means you’re likely just wasting time by working on a company blog that few people reads when you could be investing your time in far more effective ways.

1. http://mugtug.com/sketchpad/ – Perfect for the closet graphic designers out there, Mugtug’s “Sketchpad” is a free drawing and illustration program you can begin using the moment the page loads. No registration, no sign-in, no membership. Just visit the page and start drawing, painting, making shapes, playing around with colors to your heart’s content.2. http://sitescanga.com – Sites get updated. They change and grow over time. Files get moved around. And all the while it’s important that Google Analytics continues to accurately track your site’s usage. SiteScan is a simple diagnostic tool that scans your website and lets you know if Google Analytics tracking code is properly installed on all your pages (free up to 100 pages). 3. http://tinyurl.com/38yzmcu – A clean, beautifully designed desk accessory that minimizes clutter and provides additional USB ports for my computer? Sounds hot. Tell me more…4. http://tinyurl.com/4zo4vgv – A short, sweet, and totally free PDF download reviewing “Common Rookie Mistakes” made by businesses dipping their toes into the world of e-mail marketing/e-mail newsletters. Examples of mistakes reviewed include: a) purchasing e-mail lists, b) assuming people remember who you are, and c) assuming people want to hear from you in the first place.5. http://tinyurl.com/ygd6psn – The complete guide to video blogging, courtesy of Mashable.com.erin pheil is the owner of timeforcake (www.timeforcake.com), a Web design/development studio in Frisco. She can be reached via email at erin@timeforcake.com.


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