USA Pro Challenge to buoy Breckenridge’s already strong summer hotel occupancy rates
Breckenridge occupancy rates remain up when compared to the summer of 2012.
According to the latest data released last week by the Breckenridge Resort Chamber & Breckenridge Central Reservations, occupancy at local hotels, lodges and condos is trending about four points higher than last year.
“Based on what we have so far, our summer is looking really good and that’s taking into consideration that we came off a strong summer last year,” said Bill Wishowski, vice president of the Breckenridge Resort Chamber. “Things started out well in May and June of last year, and this summer has really held up.”
Much of the positive data stems from a strong rebound in July occupancy rates, Wishowski said. At the end of June, July occupancy estimates were up one percent over July 2012.
“We finished July up four percent,” Wishowski said. “Gaining three points in the month is pretty impressive. Now we have to hope for similar fill in August and September.”
So far August is flat compared to last year and there is a good chance it could stay on pace or exceed last year’s occupancy rates with next week’s arrival of cyclists participating in the USA Pro Challenge. Although Wishowski has not prepared official occupancy estimates for next week, this is the first time in three years Pro Challenge stages would begin and end in Breckenridge
In other words, this is the first time athletes and fans will need a place to stay, Wishowski said.
“I do not have final numbers from all of the teams, but I expect occupancy rates will be up when we begin to make apples to apples comparisons to last year,” Wishowski said. “I also expect the entire county to benefit from people who may decide to stay outside of Breckenridge and travel to town for the race.”
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