CDOT launches new safety campaign aimed at teen drivers | SummitDaily.com
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CDOT launches new safety campaign aimed at teen drivers

The Colorado Department of Transportation is set to launch a new public awareness campaign to help educate teen drivers about safety laws that apply to them.

The “Keep Your License Safe” campaign is meant to inform teens about the Graduated Drivers Licensing laws, designed to keep drivers under the age of 18 safe by restricting cellphone usage, not allowing passengers under 21 and always requiring a seat belt.

The campaign will hit social media sites like Instagram and Snapchat this month, and will focus on peer-to-peer messaging highlighting the laws.

“From talking with teens, we know how important peer-to-peer conversations can be,” Darrell Lingk, CDOT director of the Office of Transportation Safety, said in a news release. “This campaign puts a fun spin on peer delivery, giving them an opportunity to learn about safe driving from each other.”

From 2005-2016, Colorado averaged 64 young drivers (ages 20 or younger) involved in a fatal crash per year. That number rose to 82 from 2017-2019, a 28% increase. 

CDOT is also urging parents to get involved by speaking with their teens to set rules and paying attention to their driving activities. Parents can download a sample “driving contract” on CDOT’s website.

“Getting a driver’s license can be an exciting time for new drivers, and it also comes with a lot of responsibility,” Lingk said. “The more teens and their parents know about the licensing process and teen driving laws in Colorado, the better prepared everyone will be.”

For additional resources, visit COTeenDriver.com.

From Colorado Department of Transportation

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