CDOT seeks public input on new marijuana-impaired driving campaign
The Colorado Department of Transportation has launched an online survey in hopes of gathering public input on creative concepts and messaging for a new marijuana-impaired driving campaign.
The survey, part of CDOT’s ongoing “Cannabis Conversation” initiative, will help to create a new awareness campaign that better resonates with cannabis users in Colorado.
“We want as many people as possible to weigh in on these concepts,” said Sam Cole, safety communications manager with CDOT. “Our goal is to capture feedback that spans a wide range of views, lifestyles and demographics to get a well-rounded perspective of how these messages are connecting with different audiences.”
Members of the public can take the survey at bit.ly/CDOTCannabisConvoSurvey, or view the creative concept animatics at bit.ly/CDOTCreativeConcepts. For more information on the campaign, visit ColoradoCannabisConvo.com.
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