‘Chamber of Commerce weather’
I’ve heard several comments in the past couple of weeks about the “chamber of commerce weather” we’ve been having.
Personally, I think chamber of commerce weather in the High Country in March and early April includes way more snow, but I’m not a visitor.
With any luck at all, we’ll still see a big storm or two before most of the ski resorts close in April. Let’s keep our fingers crossed.
It’s hard to believe that we should be thinking about our summer season already.
As event calendars begin to fill out, it’s clear there will be much to do when summer arrives.
Weekends present the wonderful challenge of seeing how many events one can attend on days that go by way too quickly. What a great problem to have!
Actually, the biggest challenge we face in the summer is similar to one we face each winter – how do we encourage our visitors to spend more time here?
It’s clear that the natural beauty of our area draws folks here. Cooler summer temperatures than those experienced in surrounding metropolitan areas is another.
We all have a good idea about what draws people here. Creating compelling reasons for visitors to stay once they’re here is part of the puzzle we need to solve.
One idea is to create multiple-day events that take place in more than one location here in Summit County.
Visitors who are staying more than a day or two have a tendency to visit different areas rather than stay in one location.
Having events that cater to that tendency will likely draw more people. There is a strong chance that these folks will be return visitors as they are exposed to a variety of vacation experiences.
A little friendly competition among our towns and resorts is healthy. It often results in fresh ideas and a desire to be branded “the best.” We all win from this shared attitude.
That said, there are times when working collaboratively can result in even better gains for all of us, especially our visitors. I’m not lobbying for less competition as much as I’m advocating for shared responsibility for creation of that compelling reason to come here and to stay here.
All around us, there are examples of competitors coming together to market their sports. This is recognized as an absolute necessity for the continued success of those sports. I’d argue that the same is true for what we’re offering vacationers and visitors here in the Summit.
Jack Taylor is executive director of the Summit County Chamber of Commerce. He can be reached at (970) 668-2051 or firstname.lastname@example.org.
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