Colorado continues record pace for skier visits
DENVER ” Coming on the heels of a record first period, Colorado Ski Country USA (CSCUSA) announced today that its 25 member resorts have set a new record for period two skier visits.
Colorado resorts are now one step closer to achieving their goal of hosting more than 12 million skiers and snowboarders this season, which would make the 2005-06 winter season the state’s best season ever.
In total, Colorado resorts hosted more than 5.2 million skiers and snowboarders from January 1, through February 28, 2006 ” an increase of more than five percent over the same time period last season, and more than 230,000 visits ahead of its previous best period two during the 2003-04 winter season.
“It’s been a season of which all of Colorado can be proud,” stated Rob Perlman, CSCUSA President and CEO. “The snow is the best it’s been in 20 years and the resorts have done a phenomenal job delivering that message around the globe.”
Destination resorts have seen an increase over prior year of nearly two percent for 2005-06 second period skier visits. Front Range Destination resorts continue to lead the charge for the year with an increase of nearly seven percent, or 200,000 over prior year, second period results.
The Gems are up more than six percent, or nearly 30,000 visits, over prior year for the second period.
“Colorado’s momentum has been steadily increasing over the last several seasons. In looking at the numbers, we’re seeing several trends that favor Colorado, including an increase of 23 percent in skier visits for our Colorado Gems over their five-year, year-to-date average,” stated Perlman. “We’ve positioned ourselves well in terms of marketing and strategy and it’s all paying off this year.”
As Colorado looks forward to what is typically its snowiest month of the year, all indications point to a bright future for the Colorado ski industry. With fresh snow blanketing the state, Colorado is poised to enjoy one of the best spring skiing seasons in decades.
“The recent series of storms sets us up well for a strong finish to an already spectacular season,” said Perlman.
The Colorado ski industry represents a significant portion of Colorado tourism, which is the second largest industry in the state behind manufacturing. Last season, Colorado’s resorts hosted approximately 11.81 million skier visits, representing more than 21 percent of the nation’s 57.6 million skier visits.
Skier visits are the metric used to track participation in skiing and snowboarding. A skier visit represents a person participating in the sport of skiing or snowboarding for any part of one day at a mountain resort.
Colorado Ski Country USA is the not-for–profit trade association representing Colorado’s 25 ski and snowboard resorts.
Information about the organization and its members can be found at http://www.coloradoski.com.
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