Colorado flag sales level off
SUMMIT COUNTY -In the days, weeks and months after Sept. 11, 2001, patriotism reached heights unseen since the bicentennial – or even earlier – and stores could not keep up with demands for American flags. Since then, sales have leveled off, remaining mostly unaffected by the anniversary of 9-11.After the terrorist attacks, it took Breckenridge’s Flying Colors Too several months to catch up and fill orders after running out of flags. The demand continued through July 4, then dropped to normal sales levels. The 9-11 anniversary has not affected sales.”We had a huge increase right after 9-11,” owner Amanda Good said. “We were very, very busy in the few months after. People were really gung-ho through the Fourth of July, then it tapered off.””There are people who got flags after 9-11 who weren’t as patriotic, then there are vets and people who always fly flags (and buy more),” Good said, explaining why sales increased after the attacks, but have remained unaffected around its anniversary.”We’re stocked up and ready, because a lot of people up here are last-minute,” she said. “They might not think about it until Wednesday morning. It’s not necessarily that they’re not feeling patriotic. It’s hard to go through it again. The anniversary doesn’t necessarily bring out as many patriotic feelings. It’s just sadness.”After the terrorist attacks, even Wal-Mart, which can deliver emergency supplies to any region hit by disaster, ran out of flags. This year, however, the supply has kept up with the demand, which has leveled out since the initial rush, salesperson Judy Jensen said.Similarly, Silverthorne’s BigHorn Ace Hardware and Sanders True Value have not seen any change in flag sales this month.Many people bought flags early this year for Independence Day, so the demand for flags has not increased significantly around the anniversary of Sept. 11.”Sales have increased a little bit, but not as much as we thought,” said Deena DiCorpo, manager of Thank You Masked Man Services in Minturn. “We are getting some sales that we didn’t have last year, before 9-11. There has definitely been an increase in people’s interest in flags, but people bought them for the Fourth. Everyone seemed to be getting them early.”The Front Range also experienced a small increase in flag sales. Littleton’s A House of Flags’ sales have gone up “a little bit” in the past month, but compared to last year’s 100 percent increase, it has not been significant, manager Jennifer Chreiner said.One company that saw a huge increase in sales is Americas & Americas Inc. Flags on Cars, an online provider of patriotic products, including a special 9-11 tribute flag, displaying New York’s twin towers skyline below the 50 stars. Owner Robert Real began selling the flags in Miami, Fla., as a fund raiser. By Oct. 1, he had donated $10,000 to United Way’s Sept. 11 Fund. In the past three weeks, Real’s flag sales (including the 9-11 flag) have averaged $6,000 a day, as compared to $300 a day normally. Real plans to donate a portion of sales to an orphan foundation, which cares for children who lost their parents in the attacks.”This date should never be forgotten,” Real said.For more information about Americas & Americas Inc. Flags on Cars, visit http://www.flagsoncars.com or call (866) WTC-FLAG.Kimberly Nicoletti can be reached at (970) 668-3998 ext. 245 or by e-mail at firstname.lastname@example.org.
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